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Digital Dealer
September 6, 2012

Average Unique Visitors Up in August 2012

Posts:
Digital Dealer
September 6, 2012

Average Unique Visitors Up in August 2012

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 61% during the month of July 2012. This information is based on statistics for national automotive Internet behavior for August 2012.

Below are a few key statistics from Datium’s data for August 2012

  • Average Unique Visitors to per Websites: 4,582
  • Avg Unique Visitors to Shoppers (conversion): 61%
  • Page views per shopper: 10
  • VINs viewed per active visitor: .36
  • Average shoppers to lead:
    • LTAV (lead to active visitor): 3.81%
    • LTV (lead to visitor): 2.31%
  • Search Percentages:
    • New: 38%
    • Used: 62%

Click here for more information from Dataium.

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