Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
James Johnson, VP, Account Planning, VDX.tv, will be present a session titled Take the Wheel, Gen Z this year.
VDX.tv’s James Johnson
As the automotive industry balances driving short-term profitability while remaining focused on long-term growth through electric vehicles, autonomous technology, and connected services, a new generation has come of age. In this session, learn how to account for the increasing buying power of Gen Z, their automotive shopping preferences, and how to reach them through marketing on their terms.
Key takeaways:
- Understand the nuances of Gen Z from a demographic, cultural, media and marketing standpoint
- Develop marketing strategy that meets Gen Z where they are, both in terms of creative messaging, media channels, and catering to how they like to shop for cars
- Execute more effective marketing campaigns as a result of a deeper understanding of Gen Z’s explicit and implicit behaviors
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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