Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
BZ Consultants Group’s Brooke Furniss
Horne Auto Group’s April Simmons
A session entitled Fuel Your Digital Strategy: Learn How To Optimize Your First-Party Data will feature a panel consisting of Horne Auto Group’s April Simmons, BZ Consultants Group’s Brooke Furniss, PureCars’ Hannah Lifson and PCG Digital’s Sarah Ciociola.
As industry standards evolve, dealerships must adapt to stay ahead. This session will equip you with the strategies and tools to fully leverage your existing data, turning it into powerful, sustainable practices that drive success and
PureCars’ Hannah Lifson
PCG Digital’s Sarah Ciociola
compliance. Discover how to make the most of your first-party data to enhance customer engagement and streamline operations. Join us to refine your approach and excel in a dynamic marketplace.
Key takeaways:
- Understanding the Shift: participants will gain a comprehensive understanding of the evolving digital landscape and the key factors driving the shift towards leveraging first-party data, enabling them to anticipate and adapt to new trends effectively.
- Maximizing First-Party Data: attendees will learn practical techniques for collecting, analyzing, and leveraging their dealership’s first-party data to create personalized customer experiences, enhance marketing efforts, and drive sales, empowering them to harness the full potential of their existing data resources.
- Aligning Dealership Functions for Greater Impact: Explore how every department within their dealership can benefit from and contribute to a unified first-party data strategy, fostering collaboration and alignment across sales, marketing, service, and parts departments to maximize operational efficiency and customer satisfaction.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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