Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Dealer.com’s Ben Gilbert and Pinterest’s Allison McConeghy will guide attendees in a session titled The Power of Full Funnel: How a Multi-Objective Strategy Drives Results.
Pinterest’s Allison McConeghy
Dealer.com’s Ben Gilbert
Did you know that Pinners exposed to full funnel campaigns convert up to three times higher than the average user? And that campaigns with two or more ad formats are 53 percent more likely to see incremental sales?
People come to Pinterest to plan moments in their lives, from everyday moments to major life events – many of which, like growing your family, moving homes, or planning a road trip, lead to the purchase of a new vehicle. Gilbert and McConeghy will explain how you can structure Pinterest campaigns to maximize impact and convert Pinners into customers. We’ll bring these strategies to life through new automotive research, best practices, and insights from real world examples.
Key takeaways:
- Identify and target your best prospects
- Easily create a Pinterest profile and impactful content
- Activate multi-objective campaigns with clear strategies to measure success.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
