Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Gunn Auto Group‘s Tony Rhoades and LESA’s Philip Ly will lead a session titled Leverage AI to Maximize Vehicle Merchandising.
LESA’s Philip Ly
This session will give the perspective of industry insider on how AI tools can be leveraged as part of a multimedia vehicle merchandising strategy. Learn how rapidly evolving AI technology can be used to enhance and automate backgrounds for vehicle photos; make it easier and more efficient to comply with OEM photo standards; help dealers make their vehicle videos more engaging; and improve efficiency by extracting photos from existing videos.
In this session, attendees will discuss how this emerging technology is being used to create next-level consumer engagement in vehicle merchandising. Learn how AI-enhanced tools yield actionable insights that help dealers make the customer experience more engaging, maximize return on ad spend, and streamline merchandising processes.
This real-world discussion focuses not only on the “what” but the “why it matters” aspects of AI-enhanced vehicle merchandising, including how this strategy expands merchandising output while maintaining speed to market.
Yet as all-powerful as AI may seem, it is far from perfect. This frank discussion also covers the weaknesses of AI tools and sends learners away with tips on how to avoid inherent pitfalls and discern which AI-enhanced merchandising tools would benefit their businesses.
Key takeaways:
- Learn how AI can help you create a multi-media vehicle merchandising experience that immerses shoppers in your inventory and drives engagement with your website content
- Discover why ordinary photos are not enough anymore, and why you can’t afford not to take advantage of AI background enhancements
- Explore how AI-enhanced photo and video merchandising can help you increase marketing ROI
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
