Dealer OPS & Leadership
Think Tank: Track Your Digital Success Offline – Google Store Visits
When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now. Google Analytics is...
Dealers Embrace Digital Technology to Maintain Cash Flow and Drive Business
NextGear Capital’s Rapid Pay hits $1B mark of non-auction purchases in 2018 Carmel, Ind., November 1, 2018 – NextGear Capital’s funding feature for non-auction purchases, Rapid Pay, has financed more than $1 billion in inventory so far this year. The overwhelming...
Leading Consumer Engagement Technology Company Digital Air Strike Adds Automotive Industry Veteran to Its Award-Winning Team
SCOTTSDALE, Ariz.,– (November 5th, 2018) Digital Air Strike,the leading social media, intelligent messaging and digital engagement company, today announced automotive industry veteran, Eliana Raggio, has joined the company asdirector of Industry Relations. In her...
Dealertrack Launches New F&I Software Platform to Cut Time From Car-Buying Process
Dealertrack uniFITM offers the industry’s first single platform that seamlessly connects the entire deal process with open integration North Hills, NY, November 5, 2018 – Dealertrack, a leading provider of digital solutions for the automotive retail industry,...
The Big Are Getting Bigger
Amidst an active discussion of change, robust transaction activity, and consolidation in our industry, it is worth considering just exactly why this is all coming about. To put it simply: the benefits of size are really starting to play out. And it’s not just a story...
Communication Skills Are at the Heart of Everything
Your Team Members Are Either Spectators or Doers Mindless managerial duties and conformity are major traps for mediocre managers and the casualties are the dealership's personnel. The time has come to shed the "old-school" bureaucratic manager and move this business...
Power of the Spoken Word
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messages. In every one...
Is Yours a Culture of Salespeople or Solution Specialists?
Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference between a successful...
Communicate More Effectively with Your Customers
In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all. The response rate for leads is very low in the automotive industry. How...
Join us for Digital Dealer Las Vegas 2021