Dealer OPS & Leadership
5 Ways to Win on Black Friday
All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016.[i] And with eMarketer predicting a first-ever $1 trillion holiday shopping season[ii], retailers have every...
Google Segments 101
Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time,...
How to Prep for the Holiday Season
You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand-new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with...
Bridging the Gap to the New Digital Wholesale Vehicle Marketplace
Physical auctions have long been the life-blood of a wholesale used vehicle marketplace that now accounts for vehicle sales valued at more than $100 billion annually, according to National Auto Auction Association estimates. However, a transformative shift to the...
BLACK BOOK DEPRECIATION REPORT: SEGMENTS SETTLING INTO NORMAL DEPRECIATION FOR REMAINDER OF 2018
LAWRENCEVILLE, GA (November 19, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 changed -1.9% during October, a noticeable drop compared to the previous month when values were unchanged. The -1.9% change was also...
Four Things You Need to Be Successful at SEO
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the room is Google...
Are You Discriminating Against Digital Customers?
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and...
Cox Automotive Recognizes Joe Rodi of Chase Auto with Community Impact Award
#RallywithRodi campaign raises $60,000 and awareness to fight prostate cancer ATLANTA, Nov. 16, 2018 – Cox Automotive presented its 2018 Community Impact Award to Joe Rodi, national auction manager, Chase Auto, at the 2018 National Remarketing Conference/NAAA...
Profit By Action Quick Tip: Used Vehicle Inventory Management
Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.
Join us for Digital Dealer Las Vegas 2021