Dealer OPS & Leadership
The Pre-Owned Model of Quality Over Quantity
In the used vehicle business? Want to or not, most dealers are. Manufacturers have their hand in it as well, controlling the dealer to some point on selling and marketing certified pre-owned vehicles. Whether CPO or non-CPO vehicles are being sold, the primary working...
Witt’s Wise Words: Are You Burned Out
Bill Wittenmyer asks if dealership staff are feeling burned out and why it's important to make changes in order to improve their attitude in this edition of Witt's Wise Words.
Profit By Action Quick Tip: How to Increase the Profitability in Your Service Department
In this series, Andy Church shares how to increase the profitability in a dealership's service department.
Can Dealers Compete with Online Used Vehicle Retailers?
Read the headlines and you see it everywhere: online used vehicle sales are booming. Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The...
L2TMedia Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program
L2TMedia is now participating in Enhanced Digital Advertising and in-Market Retail We are proud to announce that L2TMedia has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution. This allows Dealers the...
DealerPolicy Appoints Automotive Industry Innovator Mike Burgiss to Chief Product Officer
COLCHESTER, Vt., Dec. 17, 2018 -- DealerPolicy, LLC, a market-leader in the rapidly-growing Insurtech segment, has appointed Mike Burgiss as Chief Product Officer, a newly created position. Burgiss brings more than two decades of product, innovation, and management...
Scripts Are for Actors, Not Your Websites
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box...
Can’t We All Just Get Along?
In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not...
Will Video Bring You New Customers?
While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place. What if I told you that acquiring and scaling a well-planned video marketing...
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