Dealer OPS & Leadership
Autotrader Names 10 Coolest Cars for Winter 2019
ATLANTA, January 29, 2019 – The chilly weather sweeping the U.S. doesn’t have to put a damper on driving. With the right vehicle, drivers can still enjoy hitting the road — even if it’s covered in snow. Autotrader editors have compiled their list of Top 10...
Collision Estimator Interactions
As always, the annual massive SEMA/AAPEX extravaganza provided a multitude of informative and essential work sessions. In fact, there are some 100 plus available in SEMA gatherings, featuring individual experts and knowledgeable panels covering many more valuable...
The Biggest Thought Shift You Need to Make This Year
It’s time to change how you think about SEO. Google has released several major updates the last few years that have profoundly affected SEO, yet far too many dealers and automotive marketing agencies are still using the same tactics they’ve been using for 5+ years....
The Power of Aggressive Broadcast Negotiation!
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates, and competition from every angle, you can hold and improve EBITDA with better expense control, more effective marketing, strategies, and...
How to Prepare for Digital Retailing
Does your dealership offer customers the option to purchase a car online? If not, you're missing opportunities and sales. According to surveys, 83% of consumers want to do one or more steps of the purchase process online. Of course, other surveys show that just as...
Creating a Lasting Impression
Challenging situations in business are inevitable, but what makes the difference is how you handle them. No one can control how a customer reacts, feels, talks, or behaves, but you can control your response and what you do about the situation to make it right. If you...
Tesla Suffers Another Setback
A Legal Ruling in Efforts to Avoid Using an Independent Franchised Dealer Network On December 6, 2018, the Connecticut Superior Court affirmed an earlier administrative law judge’s ruling that Tesla’s “Gallery” locations were operating in violation of...
Creating a Sales Culture in Fixed Ops!
Every process in your dealership falls into one of two categories; it’s either administrative or revenue-generating. Granted, every job description of every service employee has a certain amount of administrative duties, but the majority of the processes they follow...
6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Hiring and retaining sales professionals and service advisors who possess great customer service skills and are also trainable for improving these relational skills—this is your goldmine. In order to stay competitive in the marketplace, you must constantly improve...
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