Dealer OPS & Leadership
Automotive Leadership Roundtable (ALR) Attracts Best and Brightest to Miami this March
MIAMI, FLA — Feb 26, 2019 —The Automotive Leadership Roundtable and Awards Dinner, the Oscars of the automotive industry, returns to the iconic Fontainebleau Miami Beach Hotel this year from March 11 to March 13, 2019. The only event that brings together the brightest...
How to Drive Growth Through Digital Marketing
By Kyle Keogh, Automotive Industry Director, Google Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online...
If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories level in years,...
The Evolution of Snapchat
Time spent on mobile devices is only increasing, and automotive dealers need new tools to reach Millennial and Gen Z auto buyers. With a large and unduplicated audience in these demographics, Snapchat has become a powerful channel for dealers looking to create an...
How to Become a ‘YouTube Boss’
Automotive consumers are moving from traditional to digital formats for their research prior to traveling to 1-2 dealerships. One of those formats is videos, 92% of the U.S. consumers who plan to buy within 6 months use YouTube. Also, 49% of shoppers visited a dealer...
Make It Happen or Watch It Happen – It’s a Choice
Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately and mystically vanish along the way. This recognition usually comes along after some negative event erupts changing the...
Overall Depreciation Rates Stable
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the latest...
ADESA Announces New Leader of Product Development
Organizational Update Aimed at Developing and Delivering Industry-Leading Products and Services CARMEL, Ind. – Feb. 26, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), announces Kurt...
3 Metrics to Measure Automotive BDC Performance
Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the majority of salespeople don't have time to place the hundreds of calls necessary every week to keep their pipeline...
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