Dealer OPS & Leadership
Automotive and the Amazonifcation of Everything
Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. With each technological boom, from the industrial age, through the dot com boom, the middle man has faced and overcome existential threats. Casualties exist;...
Is Your Comfort Inhibiting Your Team’s Growth?
Develop Your Coaching Skills What does a leader look like and how profound are their consistent convictions towards creating a healthy and growing work environment? When asked, many folks will answer this by naming various individuals such as politicians, presidents,...
Tales from the Front-Line of Auto Retail Buy/Sells
Why Deals in Auto Retail Do Not Close as Often as They Could An oft-repeated phrase we hear regularly from dealers considering selling their stores is “I already have identified a buyer.” Well and good, but “having a buyer” and getting a transaction closed are very...
Where Are the Cost Savings?
Organizations frequently embark on various cost reduction initiatives across their enterprises. Some organizations have purchasing departments and their role is typically to get the right product or service, to the right location, at the right time at the best cost....
Building a Powerful Brand is Everyone’s Job
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as a trademark or distinctive name, reputation, or capability that identifies and differentiates a product or service from the competition, for better or for worse.” Every...
Boost Website Rankings
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are always trying to provide users with helpful video content, but search engines don’t always return the most...
Media Report: Who Why What When Where!
Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and dynamic analysis of your own potential marketplace. But there are some...
Manheim Express Concierge Service, Now Available Nationwide, Saves Dealers Time
Concierge specialists provide full-service experience and expert guidance in listing and pricing vehicles through Manheim Express mobile app New Seller Desktop experience fuels quick, easy consultations before listings go live ATLANTA – Manheim is taking client...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune 1000 executives from companies such as Ford, American Express and Verizon responded to a recent survey that they are investing in or launching big data and...
Join us for Digital Dealer Las Vegas 2021