Dealer OPS & Leadership
How Many CTAs Should a Dealer Have On Their Website?
fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.
Why Getting Fired from a Company I Founded Changed My Life
Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day. There are two routes to achievement in your life. The first is conformity in which...
Fundamental Attribution Error for Car Shopping
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked...
Relationships Matter!
While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am. This was...
Witt’s Wise Words: Digital Retailing
Bill Wittenmyer shares his thought on digital retailing in the retail automotive industry in this week's episode of Witt's Wise Words.. To read the full article, click here: http://info.elead-crm.com/digital-retail-ebook
Subaru of Midland Odessa Partners With MASA, Will Donate 2019 Subaru Outback
Subaru of Midland Odessa today announced its new partnership with MASA (Midland Animal Shelter Adoptables), a local nonprofit animal rescue group. Aside from its pledged support throughout the year, the dealership will also be presenting the organization with a $500...
Dealer Adaptability in 2019
Forecasted flattening markets, buyer preferences, the rise of AI, and more are hitting the automotive industry hard, and it’s important for dealers to alter their perspective about the types of customers to focus their efforts on and how best to engage with those...
What Is Your F&I Team Obsessed About?
When you hear about someone being obsessed about something, at first you may perceive it as a negative thing. Here is a definition of the word obsession – it “is an idea or thought that continually preoccupies or intrudes on a person's mind”. Of course, obsession...
What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is the practice of exchanging things with others, for mutual benefit; by design, it is the ambiguous idea that people feel obligated to return a gesture,...
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