Dealer OPS & Leadership
Are You Overlooking Parts & Service
In this video blog, Brett Sutherlin explains why dealers should may more attention to service.
4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most importantly, how to spend on those platforms? When running a dealership is your main priority, making the most of the time you...
Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
SAN FRANCISCO, CA – March 25, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the hiring of renowned automotive industry sales and creative strategist Benjamin Hadley as Vice President of Strategy. In...
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee engagement all through the implied importance of not having idle time. How did we get here? As dealerships transition...
Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these trends require a focus on fixed operations growth as a source for future revenue. This requires a two-pronged approach....
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a...
Razor & Razor Blade Models for Dealerships: Part 1
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Freebie Friday: How Do You Stay Motivated?
Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday.
Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls
Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip.
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