Dealer OPS & Leadership
Three Keys to Changes in Google’s Algorithm
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog.
Feature Tour™ Enables Auto Dealers to Protect Margins by Showcasing Value-Added Vehicle Features to Online Car Shoppers
SYRACUSE, NY – March 7, 2019 – SpinCar, the global leader in digital automotive merchandising software, announced today the launch of Feature Tour – designed specifically to help auto dealers and OEMs increase gross margins by showcasing the key features and options...
MARITZ PARTNERS WITH NORTHWOOD UNIVERSITY TO DEVELOP THE NEXT GENERATION OF AUTOMOTIVE LEADERS
The partnership will involve Maritz student internships, guest lectures and a scholarship LOUIS, MO., March 26, 2019 – Maritz, a leading provider of marketing services to the automotive industry, has partnered with Northwood University to help develop the next...
The 4 Laws of Influential Conversations
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversations are happening in...
A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video advertising should...
Social Selling: 4 Keys to Selling on Facebook
By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conversation, and whatever...
Facilitating Online Car Buying Without Losing Profit or Control
More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing control of the...
Embracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool in generating...
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how all these pieces work together, and what each of them contributes to...
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