Dealer OPS & Leadership
Is the Language That You’re Using in the Service Drive Costing You Money?
DealerBuilt Account Manager Mike Correra shares why dealerships should pay attention to the language they are using in the service drive in this video blog.
Social Media Transformation Part 1
CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.
PCG Digital Makes Big Changes At The Top To Improve Brand
With new leadership, the digital agency seeks to streamline client partnerships and further identify its brand EATONTOWN, N.J. (PRWEB)April 08, 2019 PCG Digital is proud to announce that as of today, Denise Casagrande, former VP of Marketing, has been promoted to...
Witt’s Wise Words: Don’t Manage With E Mails
CDK VP of Sales Bill Wittenmyer shares my managers shouldn't rely on e-mail to manage their team.
The Single Most Important Digital Retail Metric Is Also The Most Ignored
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital retail can do all of...
Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d been in automotive “for the last hundred years.” I laughed in complete agreement; it totally felt that way. He knew the industry. He knew salespeople. He knew...
The Death of the Gimmick
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget on these gimmicks, it's really time to reexamine your marketing strategy. It's 2019; the age of the informed shopper. Nine out of 10 people walking...
Capturing Consumers in the Micro Moment: A Guide for Automotive Dealers
Consumers are shifting gears to the small screen... Most consumers will admit to impulse-buying, whether in a grocery checkout lane or on an e-commerce website. One tap on the ‘check out now’ link and immediately, the consumer is transported across cyberspace to an...
S.T.R.I.D.E to Business Success
Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow through. This article will focus on the revenue generating aspects of dealership operations. The same attention to detail should also be applied to...
Join us for Digital Dealer Las Vegas 2021