Dealer OPS & Leadership
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in football that the...
A Mobile First Strategy is the Future of Marketing
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in...
75% OF AUTO LEASE PRICES REMAIN STEADY INTO APRIL, FORD INCREASES PRICE ON SEVERAL MODELS
Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April CINCINNATI, OHIO (April 24, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the...
Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Campaign
Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss CHICAGO, April 23, 2019 /PRNewswire/ -- Leading digital automotive marketplace Cars.com (NYSE: CARS) today...
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when...
When it Comes to Sales & Service, Don’t Be A Zombie!
We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pain points, what can you...
Gallagher Promotional Products Selects SaleSleeve® Vehicle Compliance Displays
SMITHFIELD, VA – April 23, 2019 -- SaleSleeve™, a weatherproof document display company, announced today that Gallagher Promotional Products has added SaleSleeve’s patented products to its newest online catalog. SaleSleeve is a unique, patented, sales document holder,...
Groundbreaking Ceremony for INFINITI Milwaukee Scheduled For Wednesday, May 1, 2019 At Noon
Lupient Automotive Group today announced plans to hold an official groundbreaking ceremony for INFINITI Milwaukee's new showroom. The Lupient INFINITI dealer currently located at 2228 East Moreland Boulevard in Waukesha is scheduled to move to its new 31,700...
Spring Market Strength in Fifth Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows the latest trends...
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