Dealer OPS & Leadership
Interview with Charles Douglas “Doug” Wilson of Wilson Auto Group
Wilson Auto Group, with stores in Mississippi and Tennessee, has won every major customer satisfaction award from the manufacturer, including being recognized as the #1 in Dodge Sales in Mississippi for over 10 years, while consistently remaining profitable for 18...
Helion Technologies Partners with California New Car Dealers Association to Educate Dealers on Privacy Act Compliance
Timonium, MD – April 30, 2019 – Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020,...
Ten Rules to Determine How Committed You Are To Automotive Sales
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive...
Power of the Pixel
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise...
“Usedcarmageddon” is Here, Where’s Your Inventory Development Center (IDC)?
Like most automotive studies, the 2019 Cox Automotive Car Buyer Journey confirms what most retail stores already know, but their findings on the recent upswing in consumer used vehicle interest are dramatic. According to Cox, 64% of active buyers are leaning toward a...
3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today's shoppers move across their various connected devices looking for a seamless experience. Yet, when it comes to omni-channel,...
The Case for Two Factor Authentication
Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which in their lack of care is being snatched up and extorted by cybercriminals (the bad guys). However, it is not just the...
Spiffit Added as Contributing Member on Fortellis Automotive Exchange™ Platform
DENVER, CO., April 29, 2019 – Spiffit, a leading provider of Software as a Service (SaaS) sales-incentive management applications, today announced that it has published a sales performance incentives funds management solution on the Fortellis Automotive Commerce...
How to Earn Your Competitors Customers – Conquesting Hacks
There's nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they're also on your competitors website AND in their store. Don't you wish you could capture...
Join us for Digital Dealer Las Vegas 2021