Dealer OPS & Leadership
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms of digital technology fundamentally have transformed the way many customers shop for cars. As a result, dealers must transform the way they reach out to...
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively flat over the past few years, a series of industry trends are emerging that will drive the local franchised dealer and their state dealer...
Developing a Revenue Center
Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are quickly exploring all options to shave costs and improve profitability. OEMs are also under pressure to help their dealers improve profitability and some are...
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities are in fact integral to getting any type of maintenance or repair performed in the shop. What they provide makes or breaks almost any job based on...
The Greatest Threat for Survival Could Be You
Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this is the car business.” Break this slogan down and what you get is; “yes, we are a corporation with a P&L statement, balance sheet, HR department, and...
Buyers Pickier in Today’s Buy/Sell Market
We are coming off yet another great year of high automotive retail transaction volume, and the good news is that deals continue to get done in the 2019. From our vantage point, 2019 will be another strong year for buy/sell activity. (See Chart 1) That said, we observe...
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Despite car sales being a number one priority for most auto dealerships, the fixed ops department has become increasingly important, and dealers are finally starting to notice. Recent inbound automotive call data published from a sampling of over 106 million phone...
Market in the Tail End of the Spring Market
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report offers the latest...
GENERATIONS DIGITAL INTRODUCES ANALYTICS EXPRESS, REPORT DESIGNED TO HOLD LEAD VENDORS ACCOUNTABLE
Summary dashboards comparing lead results enable dealers to no longer be held hostage by ad agencies and third-party providers Middletown, OH (April 30, 2019) – Generations Digital LLC, a leading provider of digital marketing consulting for the automotive retail...
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