Dealer OPS & Leadership
How to Evaluate IT Solutions for Your Dealership
Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.
Customer Experience Transformation and Your Dealership
A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has already garnered an...
The Importance of Inventory Photography
They say not to judge a book by its cover, but let’s be frank, when selling a vehicle, looks are just about everything. In a world of automotive digital advertising, this is the first chance you’ll have to catch your potential customer’s attention and you want to be...
Auto/Mate Integrates DMS with MacroFile Electronic Document Management System
Albany, N.Y. – May 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with MacroFile, Macrosmith's electronic document management system. The integration helps speed auto dealers'...
Stable Market Except for Luxury Vehicles
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at a spring...
The Importance of Doing Social Media the Right Way
DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.
Do Stitched Photo Videos Provide Value, or are they Outdated Technology?
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My...
The Digital Automotive Shopper Journey for 2019 and Beyond
As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usually revolved around...
Aim for Conversions, Not Likes
Your advertisements play on all of the popular radio stations during rush hour. Your billboards tower above the most heavily populated streets. Screens showcase your television ads during prime time. You even know your CPC, CPM, and reach of your social media...
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