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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Dealer OPS & Leadership

3 Ways the Netflix Marketing Model Can Benefit Your Dealership

3 Ways the Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that...

Social Selling: Why Dealers Should Adopt It

Social Selling: Why Dealers Should Adopt It

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day....

Selling to the Connected Consumer

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile...

How to Maximize Your Digital Ad Spend

How to Maximize Your Digital Ad Spend

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and...

NextGear Capital Honors Otto Hahne, 2019 National Quality Dealer

NextGear Capital Honors Otto Hahne, 2019 National Quality Dealer

Emergency response vehicle to be donated to dealer’s local American Red Cross chapter LAS VEGAS – Otto Hahne of City of Cars, Inc. in Troy, Michigan, was recognized on June 20th with the 2019 National Quality Dealer award at the 73rd Annual National Independent...

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