Dealer OPS & Leadership
How to Maximize Your Messaging in the Digital Age
By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t steal second base while keeping your foot on first.” This adage applies to so many aspects of life, but I think it serves best...
Is Traditional Advertising Dead in This Modern Era of Digital Ads?
By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available to you right now! As a $70-billion-per-year industry, traditional marketing - despite changing over the past several years, especially as a result of...
How to Create Your Fundamental Digital Strategy
By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job to stay a step ahead of both the competition and our customers’ needs. New technology is introduced at a dizzying pace, making more data available by the...
Navigating OEM Programs
By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated program for at the very least websites and digital marketing in order to be eligible for any type of co-op funds. Many programs also include...
Witt’s Wise Words: Optics
Bill Wittenmyer shares why choosing between smartphones and tablets in your dealership is important.
Are You Using Mobile Bill Pay?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
fusionZONE Automotive Forms New Dealer Advisory Council
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights...
New Car Investors Cash Bigger Checks
New-vehicle holding expense is the fastest-growing line item on dealers’ financial statements this year. NADA is reporting dealers are on pace to spend upwards of $140,000 in holding costs in 2019, which is a $250,000 turn in the wrong direction, compared to just a...
How to Unleash the Full Power of Your CRM
By Mark Vickery, Senior Director, Performance Management, VinSolutions Superpowers, like the ability to read a shopper’s mind to know just what you need to say to get him/her to buy, might make life easier, but even without these superpowers, you have more at your...
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