Dealer OPS & Leadership
Change Your Words, Change Your Results
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi. With all this research being conducted online, most consumers’ first vehicle inquiry is either by...
TAGRAIL Announces the Addition of Agile Marketing Features to its Digital Retailing Platform.
PLEASANTON, CA – August 01, 2019 – Digital retailing vendor TagRail announced today that they will be adding a marketing framework to its Digital retailing suite. Tagrail is one of the selected vendors approved by Toyota and Lexus for their digital retailing programs...
Are Your Phone Lines Hacker-Proof?
By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications...
Influencer Marketing: You Don’t Need an Instagram Model
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their...
AS PLUGIN, ELECTRIC VEHICLE AND RIDESHARE PROGRAMS GROW, DEALERS TURNING TO F&I PRODUCTS TO SERVE CUSTOMERS
F&I Product Offerings Designed to Help Dealers Educate Customers CHESTERFIELD, MO (July 29, 2019) – Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&I product offerings...
WANTALEASE.COM: NISSAN OFFERS AGGRESSIVE DEALS ON NEW LEASES IN JULY
Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles CINCINNATI, OHIO (July 29, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new...
Outsell Reaches 100 Percent of Revenue Plan for First Half of 2019, Despite Weak Automotive Industry Environment
Dealers are tightening belts due to soft auto sales, but continue to invest in Outsell solutions to drive sales, service, and retention MINNEAPOLIS, July 29, 2019 (GLOBE NEWSWIRE) -- Outsell, which offers the first AI-driven marketing automation platform for the...
How Mistakes Are Handled Can Affect Corporate Culture
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Advertising in Today’s Market: What to Do When You Can’t Do Everything
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before - changing the way they make purchases, especially when it comes to cars. Understandably, this meant that the way dealers advertise had to change...
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