Dealer OPS & Leadership
Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution
BURLINGTON, Vt., August 1, 2019 –Dealer.com, the premier digital marketing solution and partner for auto dealerships, understands the consumer’s car buying process has changed dramatically as technology disrupts the industry. As such, Dealer.com recently launched its...
AI: Challenging the Path to Purchase
By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our AI-enabled devices...
To BDC or Not to BDC?
By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a BDC usually...
Best Practice for Hiring a Trainer for Your Dealership
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Should You Send Holiday Cards?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Digital Retailing: A Practical Transition for Car Dealerships Today
By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD was Sting’s Ten...
Take Control of Your Customer Experience by Breaking Down Your Data Silos
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is accessible only to...
Why Dealers Are Turning to Digital Wholesale
By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to look at all...
Video…You Can Do It
By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sales and marketing...
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