Dealer OPS & Leadership
Marketing to Your “Personas” and Not Your Target Audience
Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like "digital retailing," "bots," and "AI" are still the sexiest of terms driving new products and services dealers need to strengthen...
Advice on Investing in New Technology
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
An Innovative Way to Keep the Roads Safe & Bring in Customers
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a...
Podium Announces Partnership with Kia Motors America, Inc. in their Social Media & Reputation Management Program
Podium is included as a part of a wider effort to help Kia dealerships improve their online presence and enhance the overall customer experience LEHI, UTAH (August 27, 2019) - Podium, the leading customer interaction management platform for local businesses, announces...
Rally Around Common Ground
On the topic of generational leadership, it’s important to shift our thinking away from what makes each generation different, or what makes different generations “difficult,” and instead get back to leadership basics and outline important aspects of a workplace that...
Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means that I am speaking to...
The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today's society and how dealers can lose business if they abstain.
E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousands of automotive...
Manheim Bids Farewell to Nick Peluso After a Distinguished 30-Year Career
An industry icon recognized for his bold vision, technological innovation and dynamic leadership ATLANTA, Aug 29, 2019 – Manheim today announced that Nick Peluso, president of Manheim Digital, will retire from the company on December 31. It marks the close of a...
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