Dealer OPS & Leadership
4 Secrets for Google My Business Success
By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most important secondary website. Why do I say this? 100...
Defining Your Advertising Target Is Your Best Brand Strategy
By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the '60s, but when he got on stage in the early '70s with long hair and a beard, his faithful fans went nuts. This was not the Ricky they remembered. He just didn’t ‘look’...
10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many are looking for proven social media tips to help themselves get more...
Digital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I'm writing on digital retailing, and now that we've defined what digital retailing is, we'll cover some more ground, but this time, focusing on the online...
Interview with W. Carroll Smith of Monument Chevrolet
Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated store under the leadership of company president W. Carroll Smith. Carroll started in the automotive business in 1965, working at General Truck in...
DMS Conversion: Careful Planning is Essential
By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing number of dealers are considering switching to a new system that promises more features, improved functionality, greater...
Budget – We Don’t Need No Stinkin’ Budget
By Ed Kovalchick, CEO & Founder, Net Profit Inc. Of course, some will remember this oft-repeated and well-known phrase in this title referring to “Badges” as was featured in a 1948 film The Treasure of the Sierra Madre. Beyond that, a variation was repeated in...
Could You Use Another 1% in Net Profit This Year?
By Doug Austin, Founder & President, StrategicSource, Inc. My team and I just returned from a dealer-related trade show this week.The amount of companies offering new tools, solutions, and strategies designed to generate leads, increase loyalty of existing...
Evolution Revolution: A Word to Successors
By Loyd Rawls, Chairman, The Rawls Group I was traveling with Dr. Merlot while visiting a new client, and I witnessed one of his famous tirades that is worth sharing. Our client was a gentleman in his late 60s and the personification of “old school.” He had been...
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