Dealer OPS & Leadership
Remove Friction in Your Media Mix to Drive Profitability
By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for dealers today is...
Going Beyond Amazon, Apple and Google
By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you that you should be? “Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventory is up to date...
5 Ways to Modernize Your Owner Retention Program (ORP)
By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold customers, bring them...
Become an Accredited Leader
By Dave Anderson, President, Learn To Lead ACCREDITED represents an acronym presenting 10 key traits that help build both killer instinct and mental toughness; these traits are both different and essential. In this piece, I’ll present an outline of the 10 traits and...
#WittsWiseWords: Telling Isn’t Selling
Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt’s Wise Words, Bill Wittenmyer makes the distinction between selling and telling.
A Message for Women Who Want to Be in the Auto Industry
https://www.youtube.com/watch?v=PzXWXZ2yrfc&feature=youtu.be Veronica Dunford shares her advice to women who are considering entering the auto industry in this video blog.
Leverage Your Marketing to Gain More Service Business!
By Dan Beres, Managing Partner, Recall Masters Retention is vital for long-term profitability and health, but most dealerships still have a lot of work to do before retention is covered. Sure, offering a great customer experience in service can head you in the right...
Training Needs Follow Up
https://www.youtube.com/watch?v=GvHE8b19xFM&feature=youtu.be Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
#WittsWiseWords: Do You Know What Your Competitors Are Doing
https://youtu.be/wM44X9zXTzA Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't providing.
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