Dealer OPS & Leadership
Building Relationships Within the Organization
Mike Trasatti shares why building relationships within your organization is scary but vital to success.
How Envisioning the Future Will Bring Success
Mike Trasatti shares how envisioning the future is important to your business success.
4 Benefits of Omnichannel Marketing
By Scot Eisenfelder, CEO, Affinitiv Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,’ predictive analytics, and new mobile and digital channels. To leverage the power of these new technologies, a new marketing approach is needed. Many...
Identifying Consumer Touchpoints and What Drives Traffic Into the Store
By Ryan Gerardi, Founder & CEO, AutoConversion Today’s dealership receives leads from an array of consumer touchpoints that all have the same purpose: To drive the customer into making a positive response in the sales funnel. It goes for all departments: sales,...
The Wrong Way to Increase Service Revenue
By Dan Beres, Managing Partner, Recall Masters, Inc. In search of service revenue, dealerships turn to randomly scheduling service appointments, regardless of shop capacity. Or they take everyone that drives up. This can overwhelm the service department and frustrate...
Master These 5 Service Advisor Best Practices
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Service advisor training has never been more important. But there’s a big difference between knowing how to do a job and knowing how to do it well. While service advisors are largely responsible for...
Five Questions to Ask Your Next Digital Marketing Agency
By Mason Miller, Digital Marketing Manager, Gravitational Marketing A few years ago, automotive dealerships were just flirting with the idea of Google Search Ads, and now many are spending the majority of their advertising budgets online. The shape of digital...
For Auto Marketers, Not All Inbound Calls Are Created Equal
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech The U.S. reached $15.91 billion in automotive digital ad spend in 2019, a 15.8 percent increase from 2018. The forecast looks steady for 2020; eMarketer projects U.S. automotive digital ad spend will...
Make the Customer Experience Fun and Boost Sales
By Mike Hirschfield, CEO, Assured Influence If you are not intentionally making the customer experience fun, you are undoubtably missing a huge opportunity to positively influence customers and ultimately boost sales. Recently, I was conducting an immersive training...
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