Dealer OPS & Leadership
How to Exclude Stale Leads from Your Digital Automotive Marketing Spend
By Jaden Miller, Content Strategist, 9 Clouds What’s almost always partnered with a successful automotive digital marketing strategy? The answer is, healthy, updated, and organized CRM data. There’s no one formula for removing stale leads from a CRM that will work for...
321 Ignition Announces Free Scripts & Templates to Help Dealers Sell Cars Online During the Coronavirus
As the Novel Coronavirus continues to spread and reports of hand sanitizer and toilet paper shortages increases, our team wanted to do something to help support car dealerships that have recently shut down their showrooms. After many discussions with clients &...
Why Sales Efficiency Needs to be Your Mantra in 2020
By Jason Drucker, Chief Operating Officer, Foureyes There’s a number that keeps me up at night: 34%. That’s the percentage of time the average sales professional spends selling, according to Salesforce. And having started my career in sales, I wouldn’t be shocked if...
How AI Is Helping Dealerships
Doug Van Sach shares how AI helps dealerships become more efficient and saves money.
Lease Credit Approval Rates Rise to 72.3% Entering March
Online Credit Applications Increase as Shoppers Seek Alternative Means of Vehicle Acquisition CINCINNATI, OHIO (March 19, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.3% approval rate in...
How Investing in Technology will Boost Employee Engagement & Retention
By Erik Nachbahr, President and Founder, Helion Technologies Employee turnover continues to be a challenge for dealerships. Cox Automotive recently published an interesting study on dealership staffing. One-third of dealership employees do not feel engaged or excited...
Examining Facebook’s ‘Customer for Life’ Push
By Gregory Arroyo, Senior Manager of Strategic Content, DealerSocket Partly spurred by heightened concerns regarding consumer privacy, Facebook is seeking a closer connection to dealership CRMs in a bid to become the go-to platform for dealership advertising. Being...
Recall Completion Rates and Technology
By Dan Beres, Managing Partner, Recall Masters The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to...
Keep Up with Changing Customer Expectations
By Chase Abbott, Vice President of Sales, VinSolutions Have you noticed a change in your customers over the past decade? If so, you’re not wrong and you’re not alone. Today’s customers might ask fewer questions. They might come to the dealership knowing exactly what...
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