Dealer OPS & Leadership
PureCars Appoints Guy Super as CRO, and Kate Colacelli as CMO
Announcement from PureCars Seasoned Industry Veterans Added To Accelerate Growth Through Brand Strategy and Acquisition PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced the appointments of Guy Super as Chief...
Data Axle Acquires Lake Group Media and DonorBase
Announcement from Data Axle Combination enhances multi-channel marketing capabilities and powerful data sets including two leading nonprofit cooperative databases under one roof Data Axle, a leading provider of data, data-driven marketing and real-time intelligence...
New Nationwide Study: Walk-Around Videos Increase Auto Dealership Consumer Engagement Nearly 50%
News announcement from LESA Automotive As Next-Gen consumers come of age, video as a motivational and purchasing tool is on the rise. What is the current impact of video for automotive dealers as they look more and more to online platforms to market and sell their...
Do You Have Dirty Data in Your CRM?
By Billy Reynolds, Regional VP of Elead CRM, CDK Global In automotive retail, data is your dealership’s most valuable asset. When that data doesn’t get the routine maintenance it needs, both your customers and bottom line will feel it. With today’s advanced software,...
Five Ways to Build Trust with Modern Car Buyers
By Chase Abbott, Vice President, Sales, Cox Automotive, Dealer Software Solutions Half of a consumer’s decision to repurchase or recommend an automotive brand or dealer is based on trust. While dealerships and car salespeople have long suffered from a lack of consumer...
Jason Stein Joins motormindz as President & Corporate Development Officer
Announcement from motormindz, Inc. motormindz, Inc., a global automotive venture consultancy, announced that Jason Stein has been named President and Corporate Development Officer. Stein will play an integral role in expanding the motormindz global footprint and...
Apple’s iOS 15 Update and Your Dealership’s Email Marketing
By Jonathan Lucenay, CEO, Client Command “Data privacy and its impact on automotive marketing.” It was positioned to be a headlining story of 2021 as dealers evaluated the impact on their advertising strategies. But, between the ongoing vehicle inventory shortages and...
5 Tips to Overcome Car Sales Objections
By Phil Spagnoli, Regional Sales Director, Elead/CDK Global Buying a car is a big, expensive purchase that few people undertake lightly. So, of course you’re going to hear a lot of car sale objections. Don’t take “I need to think about it” personally. Your job is to...
Applied Concepts Hires Automotive Industry Veterans Following Recent Acquisition
Announcement from Applied Concepts Sales and performance training company brings three former Cox Automotive executives onboard as part of company relaunch Applied Concepts, the largest auto dealership sales and performance training company in the country, has hired...
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