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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Dealer OPS & Leadership

It’s Time for Your Dealership to Advertise on Streaming Audio

It’s Time for Your Dealership to Advertise on Streaming Audio

By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...

What the Data Reveals: Communication was Always the Key

What the Data Reveals: Communication was Always the Key

By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...

4 Tips to Build Trust with Car Buyers

4 Tips to Build Trust with Car Buyers

By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...

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