Dealer OPS & Leadership
Pull Back the Curtain on Your Digital Marketing
By Lisa Gener, Chief Revenue Officer, Dealer Alchemist Dealers across the country spend hundreds of thousands every month on digital marketing – but is it working to reach the right audience and sell vehicles? Or, are those dollars lost to all the internet noise? The...
3 Best Practices for Video Communication with Sales Prospects
By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions The biggest hurdle to sales prospecting is getting a conversation going in the first place. That’s why today’s leading dealers are leveraging video messaging in email to...
EasyCare Introduces TechCare Vehicle Service Contract for Auto Dealers
Announcement from EasyCare New VSC covers technology, electronic components and safety systems in vehicles EasyCare, an APCO Holdings brand, introduces TechCare, a new vehicle service contract (VSC) designed exclusively to cover the costly technology, electronic...
95% of Dealers are Not Doing Enough in Their Stores or Online to Prevent Fraud
By Ken Hill, Managing Director, 700Credit Yes, it’s true, more people are shopping and buying cars and trucks online. Research firm Frost and Sullivan forecasts six million cars will be sold online around the world in 2025. It’s obviously convenient but there are...
These Four Cybersecurity Basics are Must Haves for Auto Dealerships
By Art Ocain, VP of Incident Response, Airiam The FTC upgraded its Safeguard Rule to include some robust new requirements that impact dealerships. These added security measures are essential because threat actors are becoming more sophisticated, and no company is...
Spader Business Management Joins NCM Associates to Expand 20 Group and Management Training Offerings
Announcement from NCM® Associates NCM® Associates has acquired Sioux Falls-based Spader Business Management and their subsidiary, A World of Training, furthering its growth, diversification, and client support in various industries. With this merger, NCM, the...
Who is Paying with Cryptocurrency?
By Fred Brothers, President and Co-Founder, Cion Digital In recent years, many dealerships have turned away customers because they were not set up to accept cryptocurrency as payment for vehicles; nor were they able to facilitate crypto-secured loans for customers. As...
Finding Your People: Why You Should Develop Buyer Personas
By Dan Dulik, Director, Product Marketing, CDK Global/Elead We live in a time of highly personal communications. Spraying generic messages is a waste of time and money. With little to no value to the majority of recipients, messages are ignored or deleted. How can you...
Are You Dating Your Internet Leads?
By Steve Roessler, Chief Evangelist Officer, DriveCentric When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping to form some kind of relationship. Rejection,...
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