Making the Move to Phygital, a Dealership Success Story Like many industries, car buying is undergoing a dramatic shift from in-person to online...

“Back to the Future” and Making Smart Marketing Decisions “Back to the Future,” the movie! Remember how Marty McFly leaves a note in Doc’s pocket -...

Tire Wars: The Key to Keeping Your Service Customers Join this webinar as David Boyle, CEO of TraXtion (formerly Tire Profiles), discusses the...

Heard on the Strip: Uncover the Latest Insights and Trends   Since not everyone can make it out west, your intrepid man on the street, Rob Stoesser,...

How to Maximize the Potency of Your Facebook Ads It’s vital that your digital marketing strategies align with the evolving landscape that continues...

How to Overcome Inventory Scarcity & Win This Tax Season Dealers are paying 30% more for vehicles than they were a year ago. Buyers are more...

“Sometimes You Gotta Be Your Own Plow Guy” The plow guy is late today, and you’re going to have to dig yourself out. Why are you waiting for your...

Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.

Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share – all while reducing costs.

Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.

Join us for this free webinar, sponsored by Divvy, to learn which easy-to-implement processes and systems can help auto dealers save time, maintain 100% control over their spending, and keep fraud at bay.

Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging SMS marketing effectively.

Join this session to learn all about the “dos and don’ts” of mobile app development. In this webinar, you’ll hear first-hand advice from the Market Director of a Texas dealership that has successfully rolled out a custom mobile app and found it not only increased sales but also improved on-time payments and grew their service business.

For the past several weeks, C-4 Analytics has been speaking with both dealer clients and prospects – collecting their perspectives on the “Inventory Crisis” (their phrase, not ours). The feedback we heard was alarming. Dealers are postponing important marketing strategy decisions and effectively trying to wait it all out.

Join us for a free webinar to learn how corporate “smart cards” allow dealerships to give all staff members their own corporate card, all while maintaining 100% control over their spending and keeping fraud at bay.

In this webinar, we’ll discuss how using messaging will significantly boost your customer service, while vastly improving your retention. We’ll also give you five tips and tricks for implementing a messaging strategy that works best for your dealership.

It’s been a tough year for selling cars. Although sales are on the rise, they are nowhere near where they should be due to the semiconductor chip shortage resulting from the COVID-19 pandemic. With production at a standstill, there are simply fewer cars on the lot to sell. In this webinar, V12 will focus on actionable ways dealerships can drive business today to the service department. Leave this webinar with a plan of action you can implement today to drive new customers and revenue to your dealership.

AutoSigma is looking to release its new product for dealerships into beta but seeking feedback from new franchise car dealerships. Marketing directors, BDC directors, internet directors, general managers, and dealer principals of franchise automotive dealerships are invited to participate in this focus group session.

It’s a known fact that not all leads are created equal, and filtering through leads to find out who is ready to buy and who is not is something that every dealer must deal with. However, what if you didn’t have to waste 10 minutes on each one figuring that out? And what if there was a way to quickly identify the car buyers who were ready to buy and build a more loyal customer base at the same time?

Remember Scarface? Imagine Tony Montana as a car dealer (“Say Hello to My Little Friend”)! No one would move on his sales territory. Yet everyone is selling into your PMA! You want to win the market-share war? Come meet your new little friend. Every car dealership has been making buckets of money for over a year, yet no one is gaining market share!

Digital engagement is nothing new to the automotive industry — but it is evolving. To keep up with today’s shoppers, dealerships need to create innovative experiences that build relationships and drive deals. Join Acquire and Level 4.0 to learn how their automotive clients are beating the competition with superior digital engagement.

Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4’s VP, Rob Stoesser, and Laurie O’Brien, VP of Client Services as they explain why there may be a gap between your expectation and your vendor’s abilities. They’ll dig into business models to truly understand your goals vs. your vendor’s goals.

Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new generations of streaming audiences.