Upcoming Webinars
Digital Dealer Webinars are a great resource for automotive professionals who want to stay current in the industry. Each webinar is offered at no charge to attendees and provides live, interactive, and educational insights, built around the most up-to-date data and trends.
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Webinars On-Demand
Access the most recent Digital Dealer Webinars on-demand and discover the latest best practices and emerging trends in the auto industry!
Searching for Digital Solutions at NADA? Ask These Questions
Searching for Digital Solutions at NADA? Ask These Questions New year, fresh start. Maybe you’ll be searching for new digital ideas, services, and...
2023 Resolutions to Keep, and What to Leave Behind
2023 Resolutions to Keep, and What to Leave Behind Don’t let 2023 be filled with Groundhog Days. From “dashboards” that show you a bunch of activity...
How to Use Phone Call Data To Improve the Customer Journey and Return on Ad Spend
How to Use Phone Call Data To Improve the Customer Journey and Return on Ad Spend Car buyers today call dealerships before visiting, and most car...
Surviving in a World of Data Loss
Surviving in a World of Data Loss Automotive retail has survived privacy updates and mandated shutdowns. We are collectively navigating inventory...
3 Truths Prove You’re Not “All Set” With Digital Marketing
3 Truths Prove You're Not "All Set" With Digital Marketing When asked if you are satisfied with your digital presence, have you ever told a...
The Latest Advanced Measurement Capabilities and Best Practices to Reach Today’s Connected Consumer
The Latest Advanced Measurement Capabilities and Best Practices to Reach Today’s Connected Consumer Reaching today’s connected consumer requires...
Transformation Toward eCommerce in Automotive Retailing
Transformation Toward eCommerce in Automotive Retailing The way the world buys and sells vehicles is changing. It’s not happening all at once and...
Digital Marketing Is a Half-Truth
Digital Marketing Is a Half-Truth There is a misconception floating around our industry that dealers are engaged in “digital marketing.” This is not...
Selecting and Implementing Digital Retail: Learn Best Practices from an Actual Dealer and Owner of a Software Company
Selecting and Implementing Digital Retail: Learn Best Practices from an Actual Dealer and Owner of a Software Company Steve will share his insights...
The Key to Building a High-Performing Business Development Center
The Key to Building a High-Performing Business Development Center Jacob Berry knows Business Development Centers (BDCs). In fact, it's his job as...
Successful Marketing Directors Have These 5 Skills In Common
Successful Marketing Directors Have These 5 Skills In Common The marketers leading successful dealerships are already moving past the chip crisis...
Recession? Now Is the Best Time To Gain Market Share
Recession? Now Is the Best Time To Gain Market Share The bear has replaced the bull as the Wall Street mascot. New car transaction prices are...
Convert More Callers to Revenue: New Sales & Marketing Strategies for Dealerships
Convert More Callers to Revenue: New Sales & Marketing Strategies for Dealerships With all the changes happening at dealerships, one thing...
Where’s All of My Data? Digital Marketing Strategies for the Modern Ecosystem
Where's All of My Data? Digital Marketing Strategies for the Modern Ecosystem Automotive retail has been navigating shutdowns, inventory issues,...
Want More EV Shoppers? You Need Better SEO
Want More EV Shoppers? You Need Better SEO EV/hybrid shoppers are different. They research longer. They’re more brand-agnostic. They have more...
Making the Move to Phygital, a Dealership Success Story
Making the Move to Phygital, a Dealership Success Story Like many industries, car buying is undergoing a dramatic shift from in-person to online...
“Back to the Future” and Making Smart Marketing Decisions
“Back to the Future” and Making Smart Marketing Decisions “Back to the Future,” the movie! Remember how Marty McFly leaves a note in Doc’s pocket -...
Tire Wars: The Key to Keeping Your Service Customers
Tire Wars: The Key to Keeping Your Service Customers Join this webinar as David Boyle, CEO of TraXtion (formerly Tire Profiles), discusses the...
Heard on the Strip: Uncover the Latest Insights and Trends
Heard on the Strip: Uncover the Latest Insights and Trends Since not everyone can make it out west, your intrepid man on the street, Rob Stoesser,...
How to Maximize the Potency of Your Facebook Ads
How to Maximize the Potency of Your Facebook Ads It’s vital that your digital marketing strategies align with the evolving landscape that continues...
How to Overcome Inventory Scarcity & Win This Tax Season
How to Overcome Inventory Scarcity & Win This Tax Season Dealers are paying 30% more for vehicles than they were a year ago. Buyers are more...
“Sometimes You Gotta Be Your Own Plow Guy”
“Sometimes You Gotta Be Your Own Plow Guy” The plow guy is late today, and you’re going to have to dig yourself out. Why are you waiting for your...
Digital Strategies for Auto Marketing Success in 2022
Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.
Opportunity in Chaos – Winning Social Media Strategies for 2022
Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share – all while reducing costs.