How to Use Phone Call Data To Improve the Customer Journey and Return on Ad Spend Car buyers today call dealerships before visiting, and most car...

Surviving in a World of Data Loss Automotive retail has survived privacy updates and mandated shutdowns. We are collectively navigating inventory...

3 Truths Prove You're Not "All Set" With Digital Marketing When asked if you are satisfied with your digital presence, have you ever told a...

Digital Marketing Is a Half-Truth There is a misconception floating around our industry that dealers are engaged in “digital marketing.” This is not...

Selecting and Implementing Digital Retail: Learn Best Practices from an Actual Dealer and Owner of a Software Company Steve will share his insights...

The Key to Building a High-Performing Business Development Center Jacob Berry knows Business Development Centers (BDCs). In fact, it's his job as...

Successful Marketing Directors Have These 5 Skills In Common The marketers leading successful dealerships are already moving past the chip crisis...

Recession? Now Is the Best Time To Gain Market Share The bear has replaced the bull as the Wall Street mascot. New car transaction prices are...

Convert More Callers to Revenue: New Sales & Marketing Strategies for Dealerships With all the changes happening at dealerships, one thing...

Where's All of My Data? Digital Marketing Strategies for the Modern Ecosystem Automotive retail has been navigating shutdowns, inventory issues,...

Want More EV Shoppers? You Need Better SEO EV/hybrid shoppers are different. They research longer. They’re more brand-agnostic. They have more...

Making the Move to Phygital, a Dealership Success Story Like many industries, car buying is undergoing a dramatic shift from in-person to online...

“Back to the Future” and Making Smart Marketing Decisions “Back to the Future,” the movie! Remember how Marty McFly leaves a note in Doc’s pocket -...

Tire Wars: The Key to Keeping Your Service Customers Join this webinar as David Boyle, CEO of TraXtion (formerly Tire Profiles), discusses the...

Heard on the Strip: Uncover the Latest Insights and Trends   Since not everyone can make it out west, your intrepid man on the street, Rob Stoesser,...

How to Maximize the Potency of Your Facebook Ads It’s vital that your digital marketing strategies align with the evolving landscape that continues...

How to Overcome Inventory Scarcity & Win This Tax Season Dealers are paying 30% more for vehicles than they were a year ago. Buyers are more...

“Sometimes You Gotta Be Your Own Plow Guy” The plow guy is late today, and you’re going to have to dig yourself out. Why are you waiting for your...

Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.

Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share – all while reducing costs.

Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.

Join us for this free webinar, sponsored by Divvy, to learn which easy-to-implement processes and systems can help auto dealers save time, maintain 100% control over their spending, and keep fraud at bay.

Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging SMS marketing effectively.