Upcoming Sponsored Webinars

Digital Dealer Webinars are a great resource for team members in need of a refresher course to stay current in the auto industry. Each session is offered at no charge to attendees and offer live, in-depth industry analysis & research.

Webinars On-Demand

Digital Dealer Webinars are a great resource for team members in need of a refresher course to stay current in the auto industry. Each session is offered at no charge to attendees and offer live, in-depth industry analysis & research.

5 Auto Marketing Strategies to Win Locally

5 Auto Marketing Strategies to Win Locally

Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.

Data-Driven Video: Fuel for a Full Funnel

Data-Driven Video: Fuel for a Full Funnel

Think video can only be used to drive awareness? Think again. Today’s savvy dealers are leveraging video to reach customers at every point in their shopping journey, and they’re doing so using data-driven techniques that provide tremendous ROI.

Does your dealership need a mobile app?

Does your dealership need a mobile app?

Join this session to learn all about the “dos and don’ts” of mobile app development. In this webinar, you’ll hear first-hand advice from the Market Director of a Texas dealership that has successfully rolled out a custom mobile app and found it not only increased sales but also improved on-time payments and grew their service business.

Building Market Share without Inventory

Building Market Share without Inventory

For the past several weeks, C-4 Analytics has been speaking with both dealer clients and prospects – collecting their perspectives on the “Inventory Crisis” (their phrase, not ours). The feedback we heard was alarming. Dealers are postponing important marketing strategy decisions and effectively trying to wait it all out.

Why Dealers Should be Texting in 2021 (And How to Get Started)

Why Dealers Should be Texting in 2021 (And How to Get Started)

In this webinar, we’ll discuss how using messaging will significantly boost your customer service, while vastly improving your retention. We’ll also give you five tips and tricks for implementing a messaging strategy that works best for your dealership.

How to Use Precision Targeting to Drive New Service Customers

How to Use Precision Targeting to Drive New Service Customers

It’s been a tough year for selling cars. Although sales are on the rise, they are nowhere near where they should be due to the semiconductor chip shortage resulting from the COVID-19 pandemic. With production at a standstill, there are simply fewer cars on the lot to sell. In this webinar, V12 will focus on actionable ways dealerships can drive business today to the service department. Leave this webinar with a plan of action you can implement today to drive new customers and revenue to your dealership.

Focus Group for a New Auto Tech Product

Focus Group for a New Auto Tech Product

AutoSigma is looking to release its new product for dealerships into beta but seeking feedback from new franchise car dealerships. Marketing directors, BDC directors, internet directors, general managers, and dealer principals of franchise automotive dealerships are invited to participate in this focus group session.

How to Enhance the Car Buyer Experience Across Every Stage of the Customer Journey with Live Chat

How to Enhance the Car Buyer Experience Across Every Stage of the Customer Journey with Live Chat

It’s a known fact that not all leads are created equal, and filtering through leads to find out who is ready to buy and who is not is something that every dealer must deal with. However, what if you didn’t have to waste 10 minutes on each one figuring that out? And what if there was a way to quickly identify the car buyers who were ready to buy and build a more loyal customer base at the same time?

Your Secret Weapon to Winning Market Share in a Volatile Environment

Your Secret Weapon to Winning Market Share in a Volatile Environment

Remember Scarface? Imagine Tony Montana as a car dealer (“Say Hello to My Little Friend”)! No one would move on his sales territory. Yet everyone is selling into your PMA! You want to win the market-share war? Come meet your new little friend. Every car dealership has been making buckets of money for over a year, yet no one is gaining market share!

How to Increase Sales & CSI with Innovative Digital Customer Engagement

How to Increase Sales & CSI with Innovative Digital Customer Engagement

Digital engagement is nothing new to the automotive industry — but it is evolving. To keep up with today’s shoppers, dealerships need to create innovative experiences that build relationships and drive deals. Join Acquire and Level 4.0 to learn how their automotive clients are beating the competition with superior digital engagement.

Reality Check: Who’s The Chump?

Reality Check: Who’s The Chump?

Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4’s VP, Rob Stoesser, and Laurie O’Brien, VP of Client Services as they explain why there may be a gap between your expectation and your vendor’s abilities. They’ll dig into business models to truly understand your goals vs. your vendor’s goals.

Making the Shift from Linear to Streaming TV

Making the Shift from Linear to Streaming TV

Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new generations of streaming audiences.

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire’s Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to create digital experiences that foster relationships, increase profits, and set your dealership apart.

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of digital marketing. Join C-4 V.P. Rob Stoesser, and C-4 Creative Director, Billy Sawyer, as they walk you through how to revive your online presence so users will do what you want them to do – convert.

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps applications. This webinar will help you to know how to respond to Apple’s new customer ratings capabilities.

Driving the Future: Owning Your Used Vehicle Market

Driving the Future: Owning Your Used Vehicle Market

Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and optimize your used car business.

SMS Marketing 101 for Dealerships

SMS Marketing 101 for Dealerships

This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.

Digital Dealer