SALES & VARIABLE OPS
The Best F&I Strategy for Declining Front-End Margins
By Scot Eisenfelder, CEO, APCO Holdings LLC Most auto industry experts began 2022 predicting dealerships would have more inventory by now. But supply replenishment has taken longer than the experts predicted. Now, just as manufacturers hint at more supply, we may be...
Digital Retail Success for Tire Dealerships
Jason Abrahams, CEO/Founder, TireTutor The Importance of Digital Retail With consumers keeping their cars longer, new car inventory at an all-time low, and EVs going mainstream, dealerships are realizing the importance of marketing and software that helps them sell...
Digital Dealer Las Vegas 2022 Exhibitor Spotlight: DealerSys
The Startup Alley section of the Digital Dealer Las Vegas 2022 expo hall featured many innovative solution providers. The Exhibitor Spotlight below features DealerSys, one of the exhibiting companies in Startup Alley at Digital Dealer Las Vegas, Oct. 11-13, 2022!...
Digital Dealer Las Vegas 2022 Exhibitor Spotlight: TireTutor
The TireTutor team recently exhibited at Digital Dealer Las Vegas, Oct. 11-13, 2022, at The Mirage – showcasing a modern fixed ops solution for dealerships. If you didn't get to meet TireTutor at Digital Dealer, following is a quick look at their solutions and...
A Cultural Shift Toward Digital Engagement Emerges as Key Success Imperative for Automotive Retail Sector
By Kim Irwin, Senior Vice President for Smart Digital, J.D. Power & David Paris, Director of Market Insights and Valuation Services, J.D. Power While the iconic showroom experience that has defined the vehicle purchase experience for generations is not likely to...
Digital Dealer Las Vegas 2022 Featured Sponsors
Looking to stay ahead of the curve with the latest digital strategies and solutions? Join us at Digital Dealer Las Vegas where you can attend 80+ sessions and connect with 130+ sponsors and exhibitors across all product categories. Over the 2.5-day show, there are...
3 Best Practices for Video Communication with Sales Prospects
By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions The biggest hurdle to sales prospecting is getting a conversation going in the first place. That’s why today’s leading dealers are leveraging video messaging in email to...
Finding Your People: Why You Should Develop Buyer Personas
By Dan Dulik, Director, Product Marketing, CDK Global/Elead We live in a time of highly personal communications. Spraying generic messages is a waste of time and money. With little to no value to the majority of recipients, messages are ignored or deleted. How can you...
Are You Dating Your Internet Leads?
By Steve Roessler, Chief Evangelist Officer, DriveCentric When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping to form some kind of relationship. Rejection,...