SALES & VARIABLE OPS

How to Crush Car Sales in a Social Media World

How to Crush Car Sales in a Social Media World

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions  If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to...

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

By Jeff Allen, Vice President of Customer Experience, PureCars Electric vehicles (EVs) have become an extremely polarizing topic over the years. Every day there seem to be dozens, if not hundreds, of articles talking about this segment of the automotive market....

BDC Through the Decades

BDC Through the Decades

By Bob Gower, COO, Traver Connect It was our Founder and CEO, John Traver’s, innovative leadership that launched the first dealership Business Development Center in 1991, and since then, Traver Connect has been at the forefront of its evolution. Decades ago, if at...

How to Win With Texting in Times of Inventory Shortage

How to Win With Texting in Times of Inventory Shortage

By Jess Lee, CEO, Bitesize Once upon a time, using text messaging to communicate with customers was out of the norm, going the extra mile. Today in the year of 2022, everyone is doing it, including your internet sales manager, your doctor, and your barber. Acquiring...

How Leasing Saved the Front End

How Leasing Saved the Front End

By Rob Volatile, Regional Vice President of Easycare Sales, APCO Holdings Last December my lease ended and for the first time ever my vehicle was worth more than the residual. In this environment, I could not bring myself to ask one of my many dealer friends to sell...

Circle the Wagons! Carvana Buys Used Car Factory

Circle the Wagons! Carvana Buys Used Car Factory

By Larry Bruce, CEO, PowerSportsX In history, the term “Circle the Wagons” referred mainly to settlers traveling from the East Coast to the West Coast. At that point in time, that route was in constant danger from attack from the indigenous people of the United...

5 Tips to Turn Service Chaos Into Satisfied Customers

5 Tips to Turn Service Chaos Into Satisfied Customers

By Lawson Owen, Founder and CEO, Proactive Dealer Solutions There was a time when drivers didn’t expect to get more than 100,000 miles out of their cars. Today, it’s not unheard of for cars to last 200,000 miles or more. The scarcity and sky-high prices of new...

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