SALES & VARIABLE OPS
How to Crush Car Sales in a Social Media World
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to...
How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share
By Jeff Allen, Vice President of Customer Experience, PureCars Electric vehicles (EVs) have become an extremely polarizing topic over the years. Every day there seem to be dozens, if not hundreds, of articles talking about this segment of the automotive market....
BDC Through the Decades
By Bob Gower, COO, Traver Connect It was our Founder and CEO, John Traver’s, innovative leadership that launched the first dealership Business Development Center in 1991, and since then, Traver Connect has been at the forefront of its evolution. Decades ago, if at...
Trust, Transparency, and Control – The New Playbook for Building Lasting Customer Relationships
By Eric Tejeda, Marketing Director, PossibleNOW Innovation in marketing and increased privacy requirements has placed customer understanding, personalization, and trust at the forefront of marketing priorities. Additionally, with a string of massive, high-profile data...
How to Win With Texting in Times of Inventory Shortage
By Jess Lee, CEO, Bitesize Once upon a time, using text messaging to communicate with customers was out of the norm, going the extra mile. Today in the year of 2022, everyone is doing it, including your internet sales manager, your doctor, and your barber. Acquiring...
How Leasing Saved the Front End
By Rob Volatile, Regional Vice President of Easycare Sales, APCO Holdings Last December my lease ended and for the first time ever my vehicle was worth more than the residual. In this environment, I could not bring myself to ask one of my many dealer friends to sell...
Know Your Batting Average: The Performance Metrics Most Critical to Your Success
By Susan Gaytan, Director of Training & Engagement, Alan Ram’s Proactive Training Solutions What is your batting average on the sales floor? Do you know which performance metrics are most critical to your success as an automotive sales professional today? In this...
Circle the Wagons! Carvana Buys Used Car Factory
By Larry Bruce, CEO, PowerSportsX In history, the term “Circle the Wagons” referred mainly to settlers traveling from the East Coast to the West Coast. At that point in time, that route was in constant danger from attack from the indigenous people of the United...
5 Tips to Turn Service Chaos Into Satisfied Customers
By Lawson Owen, Founder and CEO, Proactive Dealer Solutions There was a time when drivers didn’t expect to get more than 100,000 miles out of their cars. Today, it’s not unheard of for cars to last 200,000 miles or more. The scarcity and sky-high prices of new...