SALES & VARIABLE OPS
The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...
Why Dealers, Lenders and Service Providers Remain Disconnected on a Full Digital Retailing Experience
By Tim Yalich, Head of Auto Strategy, Wolters Kluwer Today’s era of digital retailing and digital finance continues to evolve, and the dealerships and lenders that have been the most successful with digital transformation understand that the complete process doesn’t...
Why Aren’t More Dealers and Lenders Leveraging Credit-First Soft Pulls?
By Ken Hill, Managing Director, 700Credit Shopping for a vehicle comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and lender. The decision to require a shopper to undergo a credit verification can be...
4 Tips to Build Trust with Car Buyers
By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...
Is In-Vehicle Technology Outpacing Itself?
By Sean Reyes, Chief Marketing Officer, Recall Masters Many vehicle manufacturers and vendors are developing autonomous technology and incorporating it into the latest vehicles. The key factor here is that this technology has to be tested. And not only tested but...
How to Market Your Crypto Advantage
By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....
Put the I Back in Omnichannel
By Dave O’Brien of Quantum5 While digital retailing is the current buzzword in our industry, I think any way of selling to today’s online customer should instead be termed “modern retailing.” In today’s increasingly digital environment knowing how to read people and...
How Subprime & Independent Dealers Can Digitize Their Back-Office
By Tim Yalich, Head of Auto Strategy, Wolters Kluwer Make no mistake, while franchised auto dealers continue to grab most headlines addressing rapidly changing and consumer-facing digital retailing experiences, independent and used dealers (including those known for...
Time to Recession-Proof Your Dealership
By Michael Renaud, General Manager, Alan Ram's Proactive Training Solutions With new inventories at record low levels, used car market pricing moving dramatically, and profitability at an all-time high for many dealers, a declining SAAR could be a leading indicator...