Marketing & Advertising
The Real Auto Affordability Crisis Has Nothing to Do with Interest Rates
For the past two years, the automotive industry has been locked in a debate about interest rates. When will the Fed cut? Will lower rates unlock demand? Will relief at the macro level translate into traffic on the showroom floor? These are reasonable questions on the...
The $12,000 Leak: Reclaiming Dealership Fixed Ops Revenue
Service Loyalty Drives Revenue: Dealerships lose an estimated $12,398 in lifetime service revenue per customer who takes their maintenance business elsewhere. Bridging Operational Gaps: Addressing gaps in first-appointment scheduling, trade-in offers, and transparent...
Phyron Brings AI-Powered Video Ads to TikTok
AI-Powered TikTok Integration: Phyron's new integration with TikTok's Automotive Ads for Inventory enables dealerships to automatically create and scale video ads for their entire inventory. Overcoming Video Production Challenges: Phyron's AI generates...
Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
Agreement to acquire Fullpath adds Customer Data Platform, marketing automation, and AI capabilities to the Cox Automotive portfolio – giving dealers a unified platform to compete in an AI-driven retail environment
Why the First-Time Buyer Should Be Every Used Car Dealer’s Top Priority in 2026
The used car market in 2026 is being reshaped by a buyer most dealerships aren’t built to serve: the first-time purchaser. Tariff driven new vehicle prices, tighter household budgets, and a generation that research everything before walking onto a lot have created a...
VMS Launches Virtual Fleet Manager to Automate Uptime
Launch of Virtual Fleet Manager: Vehicle Management Systems (VMS) has introduced the Virtual Fleet Manager, an AI-driven platform designed to automate fleet maintenance. AI-First Technology: The platform leverages advanced AI technology to streamline operations,...
Why Misaligned Risk Functions are Costing Dealers and Lenders More Than They Realize
In the high-pressure environment of an auto dealership, the goal is simple: get the customer into the right car and get the deal funded as quickly as possible. However, a "dirty" deal jacket—one containing manipulated or fabricated documentation—rarely announces...
Digital Dealer Conference and Expo 2026 Registration is Now Open!
Registration for Digital Dealer Conference and Expo 2026 is officially open! This year the event will be moving to the heart of the American automotive industry, Detroit. Digital Dealer is the only conference and expo built specifically for automotive professionals...
myKaarma Announces Winners of the 2026 Tech Video Grand Prix
Contest recognizes technicians for high-quality inspection videos that drive repair approvals and customer confidence
Join us for Digital Dealer Las Vegas 2021