Marketing & Advertising
Fact Based, Not Fear Based: The Future of Fixed Ops Communication
Technology can streamline communication, but only good processes build trust. I was recently sitting in a service lounge waiting to meet with a manager when I noticed a young woman approach the counter. She’d received a text saying something on her vehicle needed...
Chevrolet Dealerships Ranked Most Consistent in AI Study
In a first-of-its-kind study leveraging artificial intelligence and computer vision, Chevrolet has been ranked number one for dealership facility consistency across the United States. The 2025 Dealership Facility Consistency Study, conducted by Pied Piper, utilized a...
EPIC Adds Veteran Automotive and Tech Leaders to Board as Demand for Digital Loan Payoff and Real-Time Title Transparency Grows
Board to guide EPIC’s expansion of digital infrastructure for loan payoffs and real-time title transparency, driving scalable efficiency across the automotive ecosystem
Data Axle and Tealium Partner to Bring Real-Time Data Intelligence to Automotive Marketing
New survey reveals 68% of dealership outreach fails to connect, signaling an urgent need for smarter data practices
The Power of Short Videos in Modern Car Marketing
With the explosive growth of platforms like YouTube, Instagram and TikTok, short videos have emerged as one of the most powerful tools in digital marketing, and the automotive industry is no exception. Short videos generate more than double the engagement compared to...
CARFAX: Nearly Half of Drivers in the U.S. Behind on Major Services
Drivers Should Make Sure Vehicles Are Ready for Holiday Travel
EMG Expands Maven Platform with Strategy Engine, a Streaming Advertising Media Planning Tool for Dealerships
Los Angeles, CA – November 18, 2025 – EMG, the leading provider of streaming advertising solutions for retail automotive, today announced the release of the Strategy Engine, a new feature within its Maven streaming analytics platform. Designed for Tier 3 dealerships,...
New-Vehicle Prices Dip in October as EV Sales Plummet
The average price paid for a new vehicle in the U.S. saw a slight decline in October, pulling back from the record high set in September. According to a new report from Kelley Blue Book, the average transaction price (ATP) for a new vehicle fell to $49,766 last month....
The Paper Ghost in the Machine: The State of the Deal Jacket in Late 2025
As the automotive industry continues to look toward a fully digital retail future, an important, high-stakes process remains stubbornly tethered to the past: the deal jacket. For auto dealers, general managers, F&I directors, and dealer principals, this isn't just...
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