Marketing & Advertising
Mastering the BDC Model: Key Insights for Dealership Growth
In the early '90s, during the Gulf War, dealerships faced significant challenges, and not all adapted to the changing market. Rohrich Toyota in Pittsburgh, however, saw a modest increase in unit sales (50 to 75 cars) even as others in the area saw declines. Though the...
Car Pros Honda El Monte Earns Sales Circle of Excellence Award for Third Consecutive Year
Car Pros Automotive Group, a leading automotive sales and service group, announced today that Car Pros Honda El Monte was honored with the Sales Circle of Excellence Award from American Honda Motor Company for the third year in a row. This prestigious award recognizes...
FM Capital Secures $240 Million in New Funding
FM Capital has successfully closed its fourth round of venture capital funding with $240 million raised. This fund marks the firm’s largest to date, surpassing its initial target by 20% thanks to contributions from a diverse group of investors within the automotive...
Driving Loyalty: The Power of Personalization in Automotive Sales
Personalization in marketing means tailoring every interaction to meet each customer's unique needs and preferences. This approach is pivotal across industries, particularly automotive sales, where personalized customer experiences significantly influence brand...
Car Wars Announces Integration Between AI Scheduler, Cari, and Xtime
Car Wars’ AI-powered service scheduling tool, Cari Scheduler, now integrates with Xtime, a widely used service management platform. The integration is designed to help dealerships simplify appointment scheduling and improve operational efficiency. Cari Scheduler...
Navigating Uncertainty: A Game Plan for Auto Dealers in 2025
2025 has already proven to be a year marked by economic turbulence and uncertainty. The only constant has been change, and the potential for significant shifts looms large. Auto dealers find themselves at the center of various challenges, including the impact of...
Lotlinx Q1 Report: Inventory Tightening Even as Carryover Increases
Aging vehicles are yet another challenge dealerships will be facing in the coming months as new vehicle carryover inventory has increased by eight percent so far this year according to the Q1 2025 Quarterly Vincensus Report from Lotlinx. That rise in carryover...
The Looming Threat of Deepfakes: A New Era of Auto & Financial Fraud
In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the use of generative...
Santander US: Middle-Income Americans Are Revving Up Auto Demand
According to a new report from Santander US, automotive demand is on the rise amongst middle-income Americans. Despite increasing costs, 47 percent are considering a vehicle purchase in the next year, an increase from 41 percent in 2023. Santander’s Path to Prosperity...
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