Marketing & Advertising
Canada-U.S. Trade Deal Could Still be Weeks Away: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Leadership Has Changed — Is Your Dealership Positioned for Growth?
Are you preparing your dealership for future growth and succession—or just preserving the past? As successors step into leadership roles, the real challenge isn’t their capability. It’s giving them the permission to lead differently. For decades, success in the auto...
Amazon Autos Expands to Include Used and Certified Pre-Owned Vehicles
Amazon Autos is widening its reach in the automotive market with the launch of used and certified pre-owned (CPO) vehicle listings. Starting in Los Angeles, this latest expansion allows customers to browse high-quality pre-owned cars and trucks listed by dealerships...
Beyond the Bereavement: How Dealerships Can Unlock Life Insurance’s ‘Living Benefits’
In today’s workplace, supporting employee well-being requires more than reactive benefits and one-size-fits-all coverage. With financial stress on the rise and employees increasingly worried about healthcare affordability and long-term security, dealership employers...
Own the Tires, Own the Future: How Dealerships Can Shield Their Profits Through Tire and Alignment Strategies
A Lesson That Stuck with Me In 2012, I was working with David Lewis and Associates, an automotive sales training firm known for its comprehensive programs across every dealership department; from greenpea training to F&I, fixed ops, and leadership development....
EV Drivers will Pay More for Convenience: Study
Convenience and reliability are now nearly as important to EV owners as charging speed. According to a recent survey commissioned by Konect, 32 percent of EV drivers prioritize chargers that are closest to their travel routes. Detours of just 10 to 20 minutes are too...
New-Vehicle Customer Satisfaction is at an All Time High: J.D. Power
Despite all the twists and turns that 2025 has thrown at the auto industry, it appears that those who have made a new car purchase are overwhelmingly happy with that decision. Customer satisfaction with new vehicles has reached a historic high according to J.D....
Driving Dealer Success with Better Data
Behind all the shiny layers of the modern digital landscape, customer data is currency. And nowhere is it more acute than in automotive retail where customer data powers targeted campaigns, retention strategies, and referral programs that keep business in motion.
But when the data is flawed, everything sputters. The truth is most dealer databases are far from pristine. They’re cluttered with outdated, incomplete, inaccurate, duplicate contact records. It’s not just messy. It’s expensive.
Driving Growth: The New Frontier of Used Vehicle Acquisition and F&I’s Pivotal Role
The method in which auto dealers acquire used inventory is rapidly changing. Historically reliant on auctions and trade-ins, a surging demand for pre-owned vehicles and persistent market scarcity are compelling dealers to aggressively purchase directly from consumers...
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