Marketing & Advertising
2026 Could be the First “AI Operations Year” as Dealerships Focus on Tech Overhaul
A report from automotive AI company Spyne indicates that U.S. car dealerships are poised to make 2026 their first true “AI Operations Year,” as a staggering 76 percent plan to increase their artificial intelligence budgets. The findings, detailed in Spyne’s 2026 U.S....
What Makes a Dealership Brand Unforgettable
In an age where most buyers begin their journey online, your brand makes the first—and often the most lasting—impression. It’s the feeling customers get before they ever step foot in your showroom, and the confidence that makes them believe they’re in the right place....
Half of Gen Z Car Buyers Made Their Last Purchase Online
The automotive showroom floor has effectively moved to the smartphone screen, according to a comprehensive new study released by Snapchat in partnership with Havas and Alter Agents. The research surveyed over 5,000 recent and prospective car buyers across five key...
How AI Tools Are Transforming Automotive Dealerships in 2025
The automotive industry is undergoing a rapid transformation, and artificial intelligence (AI) is at the forefront of this evolution. Dealerships are increasingly integrating AI tools to streamline operations, enhance customer experiences, and make better data-driven...
Car Buying “Ease of Purchase” Score Hits All-Time Low in November
A new report from CDK has revealed a startling decline in customer satisfaction with the car buying process, as the overall "Ease of Purchase" score plummeted to an all-time low of 66 percent in November. This represents a dramatic drop from 85 percent in October and...
Advance Automotive to Launch Catalyst IQ, a Marketing Tech Agency Fueled by Real-Time Data, Artificial Intelligence and Human Insights
Catalyst IQ Combines Existing Advance Automotive Companies Adpearance, Fox Dealer, Search Optics, and ZeroSum to Supercharge Dealer Marketing and Advertising
Dealer Sentiment Plummets to Pandemic-Era Lows as Economic Headwinds Mount
U.S. auto dealer sentiment has fallen to its lowest point since the height of the global pandemic, as a confluence of economic uncertainty, weak consumer confidence, and rising costs casts a shadow over the industry heading into 2026. The Q4 2025 Cox Automotive Dealer...
10 Strategies Separating High-Performing Dealership Websites from the Pack
Long before a shopper submits a lead, schedules a test drive, or walks on to your lot, they’ve already formed an impression of your dealership. How is this possible? Because they’ve already scoured one key place: your website. I’m a numbers guy, so I looked at the...
F&I in the New Age of Affordability: A Dealer’s 2026 Strategy Guide
The automotive industry in 2025 was defined not by a single dominant trend, but by a complex interplay of affordability crises, global trade adjustments, and a bifurcated consumer market. For auto dealers, addressing this landscape means accepting that the traditional...
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