Dealer OPS & Leadership
Your Ad Dollar and Your Sold VIN Have Never Been Introduced
Take one customer. She bought a vehicle last Thursday. Ask around the building where she came from and you will not get an answer, and nobody should be embarrassed. Your marketing manager can tell you what ran in August and what it cost, not whether she saw it. Your...
Nearly Nine in Ten Us Car Dealers Would Pay at Least $200 for Copyright-Safe Vehicle Imagery
New self-service webshop offers a compliant alternative to generic AI-generated car images and assets with unclear usage rights
Dealers Don’t Have an Inventory Problem. They Have a Decision Problem.
The past several years reshaped the economics of automotive retail, creating operating conditions that were never likely to last. Dealers who thrived on thin supply and outsized margins are now addressing a harder operating environment: rising floorplan costs, more...
The Same Analytics Divide Reshaping Sports Is Now Reshaping Vehicle Acquisition
As the sports calendar moves into its most crowded stretch of the year, with the MLB postseason opening in the final days of September, a new NFL season already underway, and NHL clubs wrapping preseason play, sports fans get a yearly reminder of something dealership...
myKaarma Earns Stellantis Mopar Service Gateway Certification, Expanding Connected Service Lane Capabilities
Integration brings Stellantis OEM data and service appointment activity directly into myKaarma workflows that dealerships already use
5 Ways Dealerships Are Turning Phone Conversations into Revenue in 2026
Dealerships spend heavily to generate calls, marketing dollars, SEO, paid search, reputation management, all aimed at getting the phone to ring. Far less attention goes to what happens once it does. A look at large-scale call data from CallRevu's ongoing research into...
Wolters Kluwer Launches a New Generation of Vehicle Financing Documents for the Indirect Lending Market
Solution powers intuitive and compliant vehicle financing documents to US automotive dealerships
The F&I Opportunity Dealers May Be Overlooking: Consistency, Not More Products
For years, F&I performance has focused on which products dealerships offer and what customers are buying. But recent survey research suggests the bigger issue may be how consistently those products are presented to the customer. A July 2026 survey from AutoPayPlus...
Stop Paying for Sales You Already Won: Why Automotive Advertisers Need Incrementality Testing
Auto buyers pay closer attention to advertising than most marketers assume. In the 2026 Urban Science Harris Poll Study*, 93% of U.S. auto buyers reported noticing car ads while browsing online and nearly half (46%) said these ads influence their eventual purchase...
Join us for Digital Dealer Las Vegas 2021