Rolls-Royce to Decide on SUV Expansion After Sales Record

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January 6, 2015

Rolls-Royce to Decide on SUV Expansion After Sales Record

img-rollsroyce Rolls-Royce to Decide on SUV Expansion After Sales Record, from Bloomberg.

Rolls-Royce Motor Cars Ltd. will decide this year whether to follow Bentley into the sport-utility market, as the ultra-luxury brand seeks to expand further after a five-year streak of sales records.

Rolls-Royce will unveil a new convertible planned for mid-2016 this year, and a final verdict on entering the SUV segment is set to be made as well, said Chief Executive Officer Torsten Mueller-Oetvoes.

“We’ve made progress in evaluating options and in understanding better how such a project could work, what’s needed to make it work if we decide to go ahead,” Mueller-Oetvoes said in a telephone interview.

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Photo Credit: Simon Dawson/Bloomberg

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