Television has long been a staple of the auto advertising playbook. However, just as bestselling cars have evolved over time, so too has the vehicle for TV viewing. Connected TV (CTV) is now the most popular model and it’s giving dealerships unprecedented access to their highest-intent audiences.
On Dec. 5 at 12 p.m. EST, DigitalDealer.com is hosting a webinar titled “How CTV Accelerates Results for the Auto Dealerships.” Join us as MNTN’s Cary Tidls delves into how CTV is driving innovation for dealers.
Key takeaways include how CTV has transformed the TV screen into a performance channel for auto dealerships; what marketers are already doing to find their highest intent audience and measure outcomes; and how it offers the flexibility and agility advertisers need to get started, make changes, and measure results, fast.
A Growing MNTN
MNTN was the recent subject of an Inc cover story as actor/businessman Ryan Reynolds and his business partner, Mark Douglas, talked about one of the fastest-growing names in the ad business that delivers self-serve television advertising platform for its clients. The company says its proprietary technology—an AI matchmaking system called MNTN Matched—helps advertisers of all sizes target the commercials you see on your connected TV.
For monthly fees starting at $5,000, MNTN delivers 15- or 30-second unskippable spots to any TV-connected device in a household, targeting audiences based on their attributes, regardless of what they’re watching. According to company officials, the one-two punch of pinpointing hard-to-find customers along with democratizing ad production and access has lured heaps of new buyers to television—more than 90 percent of MNTN clients had never run a commercial on TV before.
MNTN’s Tilds Background
Tilds is general manager, local at MNTN, where she leads the development and implementation of a comprehensive growth strategy and operational plan for local advertising. Equal parts internal strategist and operator—as well as external award-winning market leader— Tilds began her career in the local merchant marketing space where she ultimately became an early search marketing expert. She would apply her deep expertise to launch the search practice for PHD/Omnicom. That was followed by being recruited by Team Detroit (GTB) recruited to lead digital media operations for the newly formed agency for Ford Motor Company.
After rising to lead digital media for Mindshare North America and serving as chief innovation officer at GroupM where she led digital innovations for clients including Unilever, Kimberly-Clark, Target, American Express, Burger King and Royal Caribbean, Tilds served at FordDirect as head of corporate strategy, Additionally, she lead a pre-post Series A intrinsic in-game advertising startup Frameplay.
So click here to join Tilds for the “How CTV Accelerates Results for the Auto Dealerships” on Dec. 5 at 12 p.m. EST.
