AutoNews takes a look at the ever-rising trend of marketing to Spanish-speakers in America as the overall Hispanic market and buyership increases. The importance of understanding what cultural approaches to take, samples of manufacturers implementing these tactics, and Japanese brand successes are highlighted, and the Dealer’s Evolution to the Hispanic Consumer experience gets recommendations for improving CRM in the following:
International Car Dealing, and Smart Business Goals for Automakers and Dealers
International Car Dealing, and Smart Business Goals for Automakers and Dealers
Posts
Sales & Marketing
Lessons Learned From Another Summer of Selling Car
As summer comes to an end, it’s important for dealerships to reflect on the season’s performance to refine their strategies for the rest of the year. The summer of 2024 presented many challenges, shaped by economic factors and shifts in consumer
#DDCE2024 Sessions in Focus: The New Paradigm Shifts in Fixed Operations
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have
