How to Grab the Attention of Your Ideal Customer, from Inc.
Every business owner networks and makes connections. It is a great way to meet potential strategic partners and even clients. But sometimes at networking events it can be easy to get lost in the noise. In order to stand out, you must have an incredible response to the question that is asked at every networking interaction: “What do you do for a living?” I like to call that answer the
Talking Logo.
What Is a Talking Logo?
In its simplest form, the talking logo is just the answer to, “What do you do for a living?” but it is much more than that. Think of your talking logo as a verbal business card. If your business card has simply your name, title, and contact info, it is less likely to be kept, let alone remembered. But a striking, exciting business card with company branding will be remembered. You want your talking logo to be remembered long after the initial meeting.
Consider an example I have used for years. An architect I worked with in the past discovered what set his business apart was that his contractors got paid faster than his competitors’. Instead of saying, “I’m in the construction business” or “I am an architect,” he used this information and created the following talking logo:
“I help contractors get paid faster.”
