Honda appears to be the average consumer’s favorite car brand, at least according to the Kelley Blue Book 2025 Consumer Choice Awards.
Honda nearly swept the mainstream brand categories, securing the titles of Best Overall Brand, Most Trusted Brand, Best Value Brand, Best In-Vehicle Experience Brand, and Best Performance Brand. This isn’t the first time Honda has seen this level of success in the awards as they have won Best Overall Brand nine of the last 12 years and Best Value Brand 11 years in a row.
The five awards were the most of any brand with Porsche and Lexus the only other car brands winning more than one category. Consumers pointed to Honda’s quality and range of vehicles for their overall brand victory and their practicality, fuel efficiency, safety, and reliability landed them the most trusted brand honors.
Luxury Brands
Turning to luxury, Porsche took home three awards with accolades for Best Overall Luxury Brand, Most Refined Luxury Brand, and Best Performance Luxury Brand. This is Porsche’s first overall luxury brand win in 10 years. The awards pinpointed Porsche’s commitment to delivering vehicles that are not only visually stunning and sophisticated but also offer luxury amenities and unparalleled driving experiences.
Lexus won the Most Trusted Luxury Brand yet again, an award it has maintained since 2016. Meanwhile, Acura stands out as the Best Value Luxury Brand, praised for offering affordable, fuel-efficient, models without compromising on luxurious design.
Other Awards
When it came to styling, Dodge and BMW emerged victorious. Dodge claimed the Best Car Styling Brand, applauded for its bold, muscular aesthetics. This win was also the only one standing in the way of a complete Honda sweep in the general car categories. For luxury, BMW earned the Best Car Styling Luxury Brand, celebrated for its athletic and chiseled designs.
Lexus broke new ground in the environmentally conscious market, securing its first ever win for the Best Overall EV/Hybrid Brand. Their dedication to innovative and reliable electrified powertrains was identified as industry leading.
Toyota’s enduring legacy in the truck segment continues as it captures the Best Overall Truck Brand title for the sixth time in seven years, credited to its outstanding resale value, capability, and reliability.
All findings from the Consumer Choice Awards derive from Kelley Blue Books’ annual Brand Watch Study, which compiles extensive consumer trends and preferences in the new vehicle market, based on thousands of interviews conducted annually. By tapping into the insights of over 12,000 consumers who delve into detailed car research on KBB.com, these awards reflect real consumer preferences and wisdom, aiming to guide prospective buyers in making informed decisions.
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