According to an article posted on The Detroit News, Ford and Chevrolet are among Consumer Reports’ top 6 brands.
Overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across all seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. (Interview subjects were asked what brands exemplified the traits, instead of being read a list of brands.) That approach compensates for awareness level, ensuring that every brand has an equal chance of leading a category, not just the best-selling or most well-known brands.
