Automotive streaming advertising solution provider EMG has announced the launch of Maven, a cutting-edge analytics platform designed specifically for automotive dealerships. Following a successful beta phase with select partners, Maven is now accessible to EMG clients running Tier 3 campaigns. The availability begins with the debut of the Insights Dashboard.
The platform leverages eight years of data from over 1,400 dealerships and 75 million conversions, making it one of the most robust systems of its kind. Maven aims to fill a critical gap for dealerships by offering precision insights into local market performance, competitor activity, and brand dynamics. Its actionable intelligence supports dealerships in optimizing their streaming advertising efforts, which can result in a projected 21.8 percent boost in market share for users with strong Campaign Health metrics.
“Dealers and OEMs are focused on market share growth, but until now, there hasn’t been a measurement system precise enough to give dealers the insights they need to evaluate local marketing efforts effectively,” said Brian Singleton, Founder and CEO of EMG. “Maven changes that. With the ability to measure market share with the fidelity required to be relevant for any dealership in any market, Maven transforms the conversation around performance outcomes.”
Key Features and Capabilities
The Insights Dashboard lies at the heart of Maven, providing dealerships with an in-depth understanding of their local market reach and performance. It provides detailed insights into market share, competitor actions, and attributed dealership foot traffic. It also has data on how effectively dealerships reach potential buyers through streaming channels. There is a breakdown of shopper engagement across various streaming platforms and tailored recommendations to boost campaign outcomes. Each optimization comes with a projected market share improvement.
Dealerships participating in the beta, such as Madison Honda in New Jersey, have already reported significant gains.
“We jumped from 10th to 8th in our regional rankings and grew our Honda market share to 40% in our designated zip codes, up from the mid-30s where we’ve typically hovered,” said Jarrett Hynes, General Manager of Madison Honda. “These were long-standing goals we had struggled to reach. With Maven, we’re excited to keep that momentum going and invest with confidence, knowing what’s working and why.”
Maven is not just for dealerships. It also offers benefits for agencies working with automotive clients. By improving campaign results and delivering measurable growth, agencies can enhance client retention and expand their business.
Future Developments
The Insights Dashboard represents just the first phase of the Maven platform. EMG plans to roll out additional features throughout 2025, including the Strategy Engine, which will offer real-time market share projections and customized growth plans.
“Maven is a win for everyone. Dealers get market share growth and proof it’s working,” said Nick Pascali of MiaVita Solutions. “We become trusted partners with stronger retention and higher LTV. And EMG provides the data, strategy, and credibility behind it all.”
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