• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Dealer/GM News
February 17, 2013

DealerRater/Polk Study Finds Auto Dealers with Higher Average Online Star Ratings Enjoy Higher Increases in Vehicle Sales

Posts:
Dealer/GM News
February 17, 2013

DealerRater/Polk Study Finds Auto Dealers with Higher Average Online Star Ratings Enjoy Higher Increases in Vehicle Sales

stars1WALTHAM, MA – DealerRater, the world’s premier car dealer review web site, today announced the results of a joint study with Polk that demonstrates the direct connection between auto dealerships’ average online star ratings and new vehicle sales. Based on study findings, dealers with an average star rating of 4.0 or higher had a 25 percent greater increase in sales compared to dealerships with an average star rating of 2.0 or less over the study period (Jan-Sep 2012 vs. Jan-Sep 2011).

In the DealerRater/Polk Dealer Reviews study, dealership ratings and reviews from DealerRater’s database were matched up with new vehicle registration data from Polk. Polk analysts then investigated and reviewed the changes in registrations over several time periods.

“DealerRater and Polk have worked together to bring greater insight into the effect of an auto dealership’s average star ratings on new vehicle sales,” said Brad Korner, vice president, sales and client services, automotive retail and media solutions with Polk. “We work with automotive marketing decision makers to help them understand and measure market performance at the OEM and dealer level. After viewing every slice of this study data, we are very confident that it looked at dealers in a fair and equitable manner. The powerful and meaningful insight gained from this study finally puts some hard data behind the strong influence of online consumer reviews,” he added.

The DealerRater/Polk study also compared the sales performance of DealerRater® Certified Dealers to the general market as well as to non-Certified Dealers. Results show that Certified Dealers experienced a 23 percent greater increase in vehicle sales during the study period compared to non-certified dealers. In addition, Certified Dealers who had been on the program for at least 12 months outperformed the general market. On average, Certified Dealers experienced a five percent increase in new car sales after six months on the program and an eight percent increase after 12 months – regardless of market conditions.

The study further found that dealers using the premium level of DealerRater’s Certified Dealer Program – 360Certified™, experienced nearly a 50 percent greater increase in sales compared to non-certified dealers during the study period.

“Our joint study with Polk is compelling evidence of the quantifiable value of an online reputation strategy in the automotive industry,” said Chip Grueter, president at DealerRater. “Today, 89 percent of car buyers read reviews online before purchasing a vehicle. This latest study with Polk further validates the importance of online reviews and finally demonstrates the direct correlation between our Certified Dealer Program and higher increases in new vehicle sales. Real, trusted reviews really do drive business and we now have the proof,” Grueter added.

The DealerRater site receives an average of 1,000 new reviews per day during the week, with a new review submitted every 55 seconds during daylight hours. With its unparalleled volume of dealer reviews now approaching 950,000, 26 percent of all franchised dealers in the U.S. have embraced DealerRater and its award-winning Certified Dealer Program as a critical component of their online reputation management efforts.

Dealer/GM News

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Marketing & AdvertisingTrending Industry News

How Does Google Analytics 4 Impact Call Monitoring?

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) o
Posts Industry Press Releases

One View Integrates with Autosoft to Enhance Document Digitization for Auto Dealerships

One View becomes certified partner of Autosoft’s Partner Program – providing seamless integration between both systems One View, an auto industry-specific data solution specialist, announced the integration of its document management system with
Posts Dealer Ops & LeadershipTrending Industry News

Three Key Areas to Focus on for Fixed Ops Success

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Posts Dealer Ops & LeadershipTrending Industry News

Astroturfing: What it is and Why Your Dealership Should Avoid it

Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora
Posts Uncategorized

Cracking the Code: Driving Team Action Post 1-on-1s

Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst
Posts Sales & Variable OpsTrending Industry News

How End-Of-Year-Sales May Impact Auto Finance Digital Transformation Strategies

Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession,
Posts Industry Press Releases

Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America

Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealers

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY