Continental reveals plans, products on dealer trip, from Modern Tire Dealer.
Now in its 10th year, the Continental Tire Gold associate dealer program continues to have features added to it. A Continental automotive credit card for Gold dealers and a “Total Confidence Plan” were announced during the annual Continental Tire the Americas LLC Gold dealer trip for dealers who achieved elite status.
National Programs Manager Chris Jenkins told dealers the credit card is designed to help them generate more repeat sales. The card allows dealers to have their company name imprinted on it to remind consumers where they received the card. Car Care One is administering the credit card program.
For the first time, Gold dealers will have flat tire roadside assistance as part of their sales package. Jenkins told dealers this new addition has been woven into a “Total Confidence Plan” that the company plans to promote to consumers.
