DEARBORN, Mich. – The all-women vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a 2013 Ford Mustang GT, is on target for the unveiling of the winning design at this year’s SEMA show on Oct. 30 in Las Vegas.
- Winning design of SEMA Mustang Build Powered by Women – “High Gear” – to be unveiled in October at the 2012 SEMA show in Las Vegas
- Immediately following its reveal, the customized 2013 Ford Mustang GT donated by Ford to be quickly auctioned off to raise funds for the SEMA Memorial Scholarship Fund
- Thirty manufacturers, retailers and suppliers provided more than 50 components for the historic all-women build, with many products donated by companies owned by women
The customized car, known as “High Gear,” was donated by Ford and will be auctioned on eBay immediately following reveal with proceeds slated for the SEMA Memorial Scholarship Fund, an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.
Click below to listen to an interview with Seely as she discusses the inspiration and design philosophy behind “High Gear.”
Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance, street-legal components for this historic build. Custom installations and modifications include an E-Force supercharger from Edelbrock, front and rear brakes from Wilwood, lowering springs from H&R, suspension system from Whiteline USA, exhaust from MagnaFlow, stereo from Kicker, P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of the Mustang GT by a team of all women, many of the products donated came from companies owned by women.
“It was amazing to experience the huge amount of support offered by the SEMA member companies,” said Susan Carpenter, SEMA Businesswomen’s Network product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket.”
“From the beginning, we felt the build would have a lot of great energy,” said Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”
The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary groups including the powertrain team, paint and body team, undercarriage team, interior and sound system team and the quality inspection team.
“Being a part of this project has been thrilling,” said Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of team member Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now I feel like I can do anything, and some day I’m going to customize a vehicle of my own.”
“There are many valuable one-of-a-kind Mustangs, yet none of them have ever been customized entirely by a team of women,” said Sherry Kollien, SEMA Project Manager, Ford Motor Company. “It’s worth stating that whoever successfully bids for this car is going to receive a very special piece of Mustang history.”
For a complete list of supporting SEMA member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress at www.youtube.com/MotorTrend and www.HOTROD.com.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
About the Specialty Equipment Market Association (SEMA)
The Specialty Equipment Market Association (SEMA), founded in 1963, represents the $29.99 billion automotive specialty equipment industry and is considered to be the authoritative source for research, data, trends and market growth information for the specialty automotive parts industry. SEMA member companies number more than 6,000, and include 13 market-specific councils and committees. The industry focuses on appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, Calif. 91765, call 909-396-0289, or visit www.sema.org or www.enjoythedrive.com.
About Source Interlink Media (SIM)
Source Interlink Media, LLC is the premier source of special interest media in the US. With more than 75 publications, 100 websites, 800 branded products, and more than 50 events, as well as TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theatre and more. The division’s strategy is focused on reaching targeted audiences through a multiplatform media approach. For more information, visit http://www.sourceinterlink.com/.
About the SEMA Scholarship Fund
The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators through scholarship awards. Assistance is available for students seeking career paths in the automotive industry in accounting, administration, advertising, graphic design, engineering, information technology, manufacturing, photo journalism, racing, sales and marketing, technical training and transportation. For more information, visit http://www.sema.org/scholarships.
