Somers, NY (May 1, 2018) – DealerDNA, a leading provider of real-time, automated digital marketing solutions for the automotive retail industry, today announced its special designation as a Fiat Chrysler Automobiles (FCA) certified provider. The elite designation opens the door for DealerDNA to provide FCA’s more than 3,000 dealers in the United States the ability to display the best possible payment for each vehicle, triggering a consumer’s impulse to buy.
Using DealerDNA, participating FCA dealers will be able to align their complex digital marketing channels and guide the consumer through their decision-making journey, reaching them where and when they’re most ready to act. The DealerDNA technology dynamically generates payment-driven special offers for every vehicle in inventory and automatically populates advertising and landing pages. With DealerDNA’s website modules, shoppers are able to interact with current lender offers, manufacturer incentives, and payment options – giving them maximum flexibility of choice and accelerating the sales cycle. FCA dealerships using DealerDNA will capture more, better-qualified leads.
“This partnership will enable FCA dealers to utilize our groundbreaking Synergie™ platform to automatically push trim-level pricing to consumers across their digital marketing assets, updated in real-time” said DealerDNA CEO Steven Couture. “The result is a full-scale lead generation solution that delivers higher quality leads, a better overall experience, and lowers agency creative costs.”
FCA Digital, a digital marketing services entity, helps provide dealership with a fresh, innovative approach to their advertising. Dealers may choose FCA-certified partners to help manage their paid search, display and video ad campaigns. Additionally, by working with a FCA certified partner, dealers are allowed to use their Promotional Allowance Program (PAP) funds to help offset costs.
DealerDNA offers FCA dealerships these benefits:
· 65% increase in site traffic and page views
· 30% average click-spend savings over competitors
· One of the lowest SEM management fees in the industry
“We’re excited to join this elite, small class of digital marketers, and look forward to helping Chrysler, Jeep, Dodge, Ram and FIAT sell more cars,” said Couture. “It is an honor to be part of the best of the best.”
To find out more, please visit www.dealerdna.com.
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About DealerDNA:
DealerDNA’s on a mission to solve some of the most complex marketing challenges facing dealerships today. We do this by rolling up our sleeves and leveraging knowledge from over two decades of experience in dealer operations to provide consumer-friendly solutions that accelerate the sales cycle and deliver proven results. For more information, please visit www.dealerdna.com.
