MyCustomerData, a provider of membership marketing programs to help auto dealers connect with customers, will staff a customer retention information exhibit at the Digital Dealer Conference 17 on Sept. 23-25 at the Mirage Las Vegas Hotel & Casino in Las Vegas, Nev.
CardCenter is a web-based lead generation and customer retention tool. It works in conjunction with MyCustomerData’s Holiday Gift Card and Savings Card membership marketing programs.
Through CardCenter, dealers enroll website visitors into their MyCustomerData membership program. Signup can occur in the dealership as well. Cardholders receive a customized and personalized credit-card-like savings card having a predetermined dollar value. Cardholders redeem card value at the dealership for services and other purchases. CardCenter also features results tracking, management reporting and member communications.
“We are really converting lots of website visitors to actual customers for our dealers, as these site visitors interact with CardCenter to request a savings card membership from the dealership. Most of the vendors in the digital space are typically promoting cost-per-click or cost-per-lead. With our CardCenter product, dealerships can see a cost per transaction that reveals an ROI on any digital strategy when driving more traffic to their websites and landing pages,” said Kevin Bone, CEO for MyCustomerData.com.
At this time of year, many dealers start planning for their holiday marketing with MyCustomerData’s Holiday Gift Card Program. Response rates for this program, Bone said, are greater than 20 percent from customers who had never serviced at the dealership, and these dealers are seeing returns on this investment of more than 200 percent.
To put your Holiday Gift Card Program into action today, contact Dan Beres, Executive Vice President, 949.716.2684 or cell at 949.246.3052 or [email protected].
About MyCustomerData
MyCustomerData provides auto retailers with best-in-class marketing products and services that generate measurable return on investment. MyCustomerData’s flagship Savings Card and Gift Card programs integrate ongoing card delivery, email, and website lead campaigns to provide a complete marketing system for connecting with your customers. All backed by real-time website performance reports to ensure measurable results. www.mycustomerdata.com
