While most of us agree that the social graph has been built up pretty extensively by Facebook, the way we leverage this graph and more importantly, the way in which we engage with this graph becomes of paramount importance. What are some of the ways that many companies are already successfully utilizing game mechanics to “stack the deck” of engagement in their favor? Alex Rosenblatt is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Five game dynamics and how they work.
2. Five examples of game dynamics affecting engagement in the real world.
3. Five new ideas on how to use game dynamics in your dealership.
Alex Rosenblatt heads up SCVNGR’s automotive vertical. SCVNGR, a Google funded gaming company out of Cambridge, MA, provides turn-key marketing and promotional solutions that leverage SCVNGR’s state-of-the-art location based gaming (LBS) platform. SCVNGR events provide powerful, customizable engagement in fun and innovative ways. Rosenblatt is a Los Angeles native with a bachelor’s in psychology from The University of Rochester and an MBA in entrepreneurial business from Babson’s Olin School of Business.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Alex Rosenblatt — The Game Dynamics of Engagement We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
