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Bridging the Retail Gap: What Dealers Really Want From Digital Retailing Webinar January 27

Published: January 22, 2026

As digital retail adoption accelerates, a critical misalignment has emerged between the technology and the day-to-day operational needs of dealerships. Dealers are asking for transparency, seamless integrations, improved pencil-to-delivery workflows, and tools that support—not disrupt—their sales process. Yet much of the current technology ecosystem adds complexity rather than simplifying it.

Join us for an exclusive webinar on Tuesday, January 27th at 12PM EST, into this pressing issue, where we will explore how to build tools that support—not disrupt—your sales process.

This session analyzes the root causes of the retail gap, examines the operational friction points digital retail often amplifies, and outlines a roadmap for designing dealer-aligned digital retail ecosystems that truly drive outcomes for sales teams, customers, and OEM partners.

Webinar Highlights:

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  • Analyzing the Retail Gap: We will identify the root causes of the disconnect between tech providers and dealership needs.
  • Examining Friction Points: Gain a clear understanding of where digital retail often amplifies operational inefficiencies instead of solving them.
  • Designing for Alignment: Walk away with a roadmap for creating digital retail ecosystems that truly drive outcomes for sales teams, customers, and OEM partners.

Featured Speakers

Joining us for the webinar are Michael Gaiter and Adam Bruttell! Michael Gaiter serves as the General Manager at Hoover Volkswagen Lithia Springs. In this leadership role, he oversees the dealership’s sales operations, working closely with the sales team to ensure a streamlined and customer-centric car buying experience.

Adam Bruttell serves as the National Sales Director for the Americas at NETSOL Technologies, a global leader in digital retail and finance solutions for the automotive industry. With more than 20 years of experience in automotive, fintech, and connected technology, Adam has helped OEMs, lenders, and dealer groups modernize their retail operations and deliver exceptional customer experiences. He’s passionate about using innovation and process-driven strategy to help partners scale efficiently and profitably in today’s evolving market.

Register Today

Don’t miss this opportunity to reshape your approach to pencil-to-delivery workflows. Register today!

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