3 Screen Solutions (3SS), a solution provider in entertainment technology, has announced the launch of its 3Ready Content Bundle, a “production-ready ecosystem” designed to fundamentally change how streaming content is integrated into vehicles. Unveiled at CES 2026, the new platform aims to solve long-standing complexities for both automakers and media companies by creating a single, unified pipeline for delivering a rich in-car entertainment experience.
“The car is a unique environment with its own rhythms and its own expectations from passengers,” said Anna Michałowska, Head of Content Partnerships Automotive at 3SS. “Our approach focuses on bringing relevant content into the vehicle that naturally elevates the journey, not by replicating living-room models, but by working with partners whose formats already align with the way people interact with the car.”
The Infotainment Solution
As vehicle displays become larger and passenger expectations grow, infotainment has emerged as a key battleground for brand differentiation. However, the path to delivering a seamless, TV-like experience in the car has been fraught with challenges. Automakers have struggled with fragmented operating systems, complex content licensing negotiations, and the technical hurdles of adapting media for an environment with variable connectivity and strict safety constraints. Simultaneously, content providers have faced a confusing array of OEM requirements and certification processes.
The 3Ready Content Bundle hopes to address these pain points by acting as a universal bridge. It provides automakers with a single, managed relationship to access a diverse portfolio of content, while offering media partners a “one-to-many” integration point to reach multiple automotive brands. This model is designed to remove years of technical and commercial complexity, drastically shortening the time-to-market for new in-vehicle entertainment offerings.
What Content Will You Be Able to Stream in Your Car?
The content portfolio is curated specifically for the in-car environment, focusing on formats that align with shorter session lengths and family use cases. At launch, the bundle includes over 2,000 Hollywood movies, more than 25 global news providers like Bloomberg and Euronews, access to multiple streaming platforms such as Kidoodle TV, over 15 sports channels, karaoke features, and a package of 10 games. This extensive library is made possible through partnerships with A Parent Media Co., DW, Free Live Sports, LeadStory, Stingray, and others.
“What makes this ecosystem meaningful is the quality of partners who are already shaping it. Each of them brings content that naturally fits the in-car context and elevates the experience for passengers. We are grateful for their trust and collaboration. said Anna Michałowska, Head of Content Partnerships Automotive at 3SS. “As we continue to grow this curated ecosystem our mission is to build a reliable bridge between two worlds: automotive & content industry, which speak different languages and face different constraints. This bundle helps align these worlds in a way that feels natural and truly valuable for drivers and passengers”
The Future of the 3Ready Content Bundle
For automakers, the solution provides a fast and reliable way to launch robust entertainment offerings early in their product cycles. Operating across AOSP, Linux, and Android Automotive OS, the pre-integrated bundle simplifies the entire process from a technical and commercial standpoint.
For content partners, the platform offers a predictable and brand-safe pathway into the rapidly growing automotive market. By integrating with 3Ready once, they can bypass the need to adapt to numerous proprietary standards, allowing them to scale their presence across all compatible OEM programs efficiently.
With the 3Ready platform already powering entertainment services for over 70 million users worldwide, this expansion into automotive hopes to bring a production-ready solution to an industry eager for innovation. The launch marks a significant step toward making the connected car a seamless and engaging entertainment hub for passengers.
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